智慧服务分发
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服务分发创新实践:鸿蒙元服务研究报告|36氪研究院
36氪· 2025-12-15 11:12
Core Viewpoint - The article emphasizes the emergence of "Yuan Service" as a solution for developers to enhance their commercial performance in a saturated mobile internet market, focusing on lightweight and scenario-based service distribution to address user needs and operational challenges [5][10][12]. Group 1: Current State of Mobile Applications and Distribution Market - The mobile internet is entering a phase of stock competition, with user growth slowing and customer acquisition costs rising significantly, with a 109% increase in mainstream channel costs over three years [7][31]. - By mid-2025, the internet penetration rate in China is projected to reach 79.7%, but the growth rate has dropped to around 2%, indicating a ceiling on traffic growth [7][31]. - The number of applications on Android and iOS systems reached 4.83 million and 3.26 million respectively by mid-2025, with growth rates of 2.43% and 6.52% [7][34]. Group 2: Challenges and Opportunities for Developers - Developers face the challenge of increasing customer acquisition costs while needing to focus on refined operations to capture existing user value [5][31]. - User engagement in segmented scenarios is rising, indicating a shift towards more precise service delivery based on user needs [8][37]. - The explosive growth of AI applications, with a 32.7% year-on-year increase in average monthly usage time, presents new opportunities for developers to leverage lightweight AI experiences [8][38]. Group 3: Yuan Service and Its Value Proposition - Yuan Service provides a comprehensive empowerment process for developers, covering development, user acquisition, retention, and monetization through a lightweight and scenario-based service distribution model [10][46]. - The service aims to enhance development efficiency by allowing developers to deploy across multiple platforms with reduced costs and increased exposure through various entry points [11][49]. - Yuan Service integrates AI capabilities and distributed technology to create a seamless user experience across devices, enhancing service value and user engagement [12][14]. Group 4: Practical Applications and Trends of Yuan Service - Yuan Service is being implemented in various sectors, such as finance and logistics, to improve user experience by providing real-time information and reducing the complexity of service access [76][81]. - The service is expected to continue expanding, creating a growth flywheel through increased capability density and scenario depth as more developers join the ecosystem [82].