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做优进博“金融服务引擎”,中国银行上海市分行护航进博优品交易会
财联社· 2025-12-19 04:22
Core Viewpoint - The China Bank actively participates in the 2025 Import Expo Quality Products Trade Fair, enhancing financial support to facilitate the introduction of quality products into households across China [1] Group 1: Exhibition Participation and Offerings - The China Bank leverages its extensive experience from supporting over a hundred overseas exhibition activities at the Import Expo to form two major exhibition groups: the "China Bank Consumer Goods Exhibition Group" and the "China Bank Automotive Exhibition Group" [2] - A 500 square meter quality life consumer goods exhibition area showcases ten well-known consumer brands, offering a one-stop quality life experience that includes smart home appliances, trendy clothing, and gourmet food [2] - A 1000 square meter automotive finance area features six new automotive companies, providing test drives and promoting green travel and smart driving experiences, along with online car purchase installment services for customers [2] Group 2: Procurement and Consumer Engagement - The China Bank acts as a purchaser at the trade fair, successfully securing initial procurement orders and promoting the concept of bringing "Import Expo quality products into thousands of households" [3] - The China Bank mobile banking app introduces a dedicated registration portal for the trade fair, allowing consumers to efficiently register and purchase global quality products and new releases [3] Group 3: Comprehensive Financial Services - The China Bank provides comprehensive financial support for exhibitors and attendees, offering specialized payment services that integrate various payment methods and ensure secure and efficient fund turnover for merchants [4] - Marketing resources are allocated to enhance consumer experience, including discounts for credit and debit card payments and digital currency consumption incentives [4] Group 4: Future Development and Commitment - The China Bank aims to build a consumer-driven "large market" and a "large stage" for exhibitors, planning to deepen service offerings and enrich financial empowerment forms in collaboration with various stakeholders [5]