Core Insights - The home decoration industry has faced a series of trust crises in recent years, leading to a reevaluation of business capabilities and long-term commitment [1][2][3] - The company "栖息地" (Habitat) was founded in 2022 by former Li Auto president Shen Yanan, aiming to revolutionize home decoration by applying automotive manufacturing principles [1][4] - Habitat's approach focuses on productizing home decoration, integrating technology and systematic processes to enhance user experience and transparency [4][5][6] Industry Context - The home decoration sector has traditionally been viewed as a low-end service industry, lacking standardization and relying heavily on manual labor and experience [2][3] - Shen Yanan's vision challenges this perception by advocating for a systematic and product-oriented approach to home improvement, which has been largely absent in the industry [3][4] - The industry is currently undergoing a transition from customized services to a more productized and intelligent model, as indicated by the emergence of Habitat [7][9] Company Development - Over three years, Habitat has expanded its operations to eight cities, developed its manufacturing capabilities, and launched its first product, L32, marking a significant step towards commercial viability [7][8] - The company has adopted a steady, industrial product mindset rather than relying on internet-style marketing, focusing on product logic and user experience [7][8] - The introduction of COO Yan Jia has brought industry experience and organizational maturity, further enhancing Habitat's strategic positioning [8][9] Product Innovation - Habitat's flagship product, L32, is designed as a "smart residential terminal," integrating various environmental systems and AI technology to create an adaptable living space [4][6] - The company emphasizes a holistic approach to home design, focusing on user needs and comfort rather than merely delivering a renovation service [11][12] - Habitat aims to redefine the concept of home by creating a quantifiable and replicable product that addresses the evolving needs of modern families [6][12] Market Challenges - Despite its innovative approach, Habitat faces challenges in market education and user acceptance, as consumers may struggle to understand the new category of "smart residential terminals" [8][13] - The company must navigate a landscape where consumer trust in home decoration services is low, requiring significant effort to build credibility [13][14] - As the market shifts towards integrated living solutions, Habitat is positioned to capitalize on the demand for quality and standardized living experiences [14][15]