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版博会观察:冰箱贴凭啥成文创顶流?AI+版权如何焕新意?
Nan Fang Du Shi Bao· 2025-10-16 15:08
Core Insights - The 10th China International Copyright Expo, held from October 16 to 18 in Qingdao, showcased the highest level of digital and intelligent achievements in the domestic copyright sector, attracting over 1,100 enterprises and setting a record for participation [1][2] Group 1: Event Overview - The expo featured five major sections and covered nearly 50,000 square meters, with a total of 236 exhibits from Guangdong alone, highlighting the province's strong copyright presence [2][3] - The event included interactive experiences such as a robot demonstrating calligraphy and various cultural performances, emphasizing the integration of technology and traditional culture [2][3] Group 2: Cultural Products and Trends - Refrigerator magnets emerged as a popular cultural product at the expo, valued for their aesthetic appeal, collectibility, and emotional significance, reflecting a new trend in cultural consumption [1][5] - The Beijing exhibition area showcased over 2,000 copyright works, including innovative refrigerator magnets that incorporate augmented reality technology, indicating a shift towards more interactive and engaging cultural products [5][6] Group 3: Market Dynamics - The success of refrigerator magnets is attributed to their ability to evoke travel memories and their practical use, with some products achieving significant sales milestones, such as the "Phoenix Crown" magnet surpassing 2 million units sold [6] - Industry experts noted that the advancements in design and production techniques have allowed for more intricate and appealing refrigerator magnets, enhancing their marketability and emotional connection with consumers [6]