Core Viewpoint - The global smartphone shipment volume slightly decreased to 288.9 million units in Q2 2025, primarily due to moderate consumer demand, leading to restrained market growth [1] Global Smartphone Vendors Overview - Samsung maintained its position as the largest vendor with a shipment of 57.5 million units, a year-on-year increase of 7%, driven by the Galaxy A series targeting the mass market [1][3] - Apple ranked second with iPhone shipments of 44.8 million units, experiencing a 2% decline year-on-year, facing challenges from intense competition in China and inventory adjustments in the U.S. market [1][3] - Xiaomi held the third position with 42.4 million units shipped, showing strong performance in Latin America and Africa [1][3] - Vivo ranked fourth with a shipment of 26.4 million units, reflecting a 2% year-on-year growth, particularly strong in the Indian market [1][3] - Transsion ranked fifth with 24.6 million units shipped, marking a 3% decline year-on-year [1][3] Regional Market Insights Middle East & Africa - Transsion led with a 35% market share, growing by 6% year-on-year, followed by Samsung at 25% with a 19% increase [4] Latin America - Samsung captured 32% of the market with an 8% growth, while Xiaomi held 20% with the same growth rate [5] Europe - Samsung led with a 31% market share but saw a 10% decline, while Xiaomi grew by 11% to capture 23% [5] Mainland China - Huawei led with an 18% market share, growing by 15%, followed closely by Vivo at 17% with a 10% decline [8] India - Vivo dominated with a 21% market share, experiencing a significant 31% growth, while Xiaomi faced a 25% decline [8] United States - Apple led with a 49% market share but saw a 10% decline, while Samsung grew by 38% to capture 31% [9] Brazil - Samsung held 40% of the market, experiencing a 3% decline, while Lenovo captured 24% with an 8% decline [9] Mexico - Samsung led with a 23% market share, facing a 2% decline, while Xiaomi held 18% with a 13% decline [11] Canalys Smartphone Horizon Service - Canalys, now part of Omdia, offers a comprehensive view of global smartphone shipment estimates, including quarterly market share data and in-depth analysis of specifications such as storage, processors, and cameras [12]

Core Insights - The global smartphone market experienced a modest growth of only 0.2% in Q1 2025, with shipments reaching 296.9 million units, marking a continuous decline in growth rate over three consecutive quarters [1] - Samsung maintained its leading position with 60.5 million units shipped, followed by Apple with 55 million units, and Xiaomi with 41.8 million units [1] Global Market Overview - The smartphone market is facing challenges due to the end of a phase of high replacement cycles and manufacturers seeking healthier inventory levels [1] - In Western Europe, Samsung led with a 36% market share, while Apple grew by 11% year-on-year [2] - In Africa, Transsion dominated with a 47% share, despite a 5% decline, while Xiaomi saw a significant growth of 32% [2] - Latin America saw Samsung at 35% market share with a 7% increase, while Xiaomi grew by 10% [2] - In the United States, Apple led with a 60% share, experiencing a 26% growth, while Samsung followed with 24% [6] Regional Highlights - In Mainland China, Xiaomi took the lead with a 19% market share and a remarkable 40% growth, followed closely by Huawei at 18% [5] - In India, vivo led with a 22% share, while Samsung and Xiaomi faced declines of 23% and 38% respectively [5] - Brazil's market was led by Samsung with a 43% share, while Lenovo and Xiaomi also held significant positions [6] - In Mexico, Samsung led with 25% market share, while Xiaomi and Lenovo faced declines [7]