Core Insights - Global smartphone production is projected to reach 300 million units in Q2 2025, driven by seasonal demand and recovery in brands like Oppo and Transsion after inventory adjustments, reflecting a quarter-on-quarter increase of approximately 4% and a year-on-year increase of 4.8% [1] - Despite ongoing economic challenges affecting consumer spending, traditional peak seasons and e-commerce promotions in the second half of the year are expected to support a gradual increase in production throughout the year [1] Production and Market Share - Samsung remains the largest producer with 58 million units, experiencing a quarter-on-quarter decrease of 5%, holding a market share of 19% [2][4] - Apple produced 46 million units, down 9% quarter-on-quarter, but up 4% year-on-year, maintaining a market share of 15% [2][4] - Xiaomi's production totaled 42 million units, showing a slight increase of 1% quarter-on-quarter, with a market share of 14% [2][4] - Oppo's production surged to 37 million units, reflecting a significant quarter-on-quarter increase of 35%, capturing a market share of 12% [2][4] - Transsion produced over 27 million units, marking a 33% increase quarter-on-quarter and a year-on-year growth of 15.7%, with a market share of 9% [2][5] - Vivo's production reached 26 million units, up 8% quarter-on-quarter, also holding a market share of 9% [2][5] Market Dynamics - The Chinese smartphone subsidy policy has temporarily boosted sales of mid-range products and aided in inventory reduction, but its overall impact on annual sales for 2025 is expected to be limited due to constraints on subsidy amounts and product coverage [1] - The top six brands collectively maintain a stable market share of around 80% [4]