Workflow
智能机器研发
icon
Search documents
牧原董事长秦英林:33年只做一件事,让高品质猪肉走进千家万户
Sou Hu Cai Jing· 2026-01-01 03:56
Core Insights - The event "2025 CCTV Finance New Year's Eve" featured leading entrepreneurs discussing the theme "Next Stop, 2026," focusing on deep thoughts, industry insights, and human warmth [1] - Qin Yinglin, Chairman of Muyuan Foods, emphasized the value of innovation in challenging times, sharing his journey in the pig farming industry over 33 years [1][6] Group 1: Entrepreneurial Journey - Qin Yinglin highlighted the concept of "choice" versus "decision," explaining that true decisions often go against popular opinion and require personal conviction [6] - He recounted his early struggles in pig farming, including a significant loss when he first proposed raising pigs due to financial constraints, which led him to commit to mastering pig farming techniques [6][7] - Starting from 22 pigs, the company has grown to become the world's largest pig farming enterprise, showcasing a remarkable journey of growth and resilience [7] Group 2: Innovation and Challenges - The company faced significant challenges during the African swine fever outbreak in 2018, which posed a severe threat to the Chinese pig farming industry [7] - Instead of succumbing to the crisis, Muyuan Foods chose to innovate by developing air filtration technology to protect pigs, significantly reducing costs from 750 yuan to 230 yuan per filter [7] - This innovation not only helped the company survive but also contributed to the recovery of the entire Chinese pig farming sector, demonstrating the importance of perseverance and creativity in overcoming obstacles [7] Group 3: Future Outlook - Looking ahead to 2026, Qin Yinglin expressed a commitment to internal improvement and technological advancement, aiming for a "good for pigs, good for people, good for the industry" approach [8] - The company plans to enhance smart machinery development, improve breeding techniques for better pork quality, and maintain a focus on quality over price [8] - Qin Yinglin's dedication to quality and consumer satisfaction is reflected in the company's ongoing investment in breeding research to ensure healthier and tastier pork for consumers [8][9]