智能清洁家电

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中国清洁类家电走出逆袭路径 吴中扫地机器人北美夺销冠
Xin Hua Ri Bao· 2025-05-04 23:13
Group 1 - The core point of the article highlights the significant sales growth of Suzhou Dreame Technology, which achieved a 362% year-on-year increase in sales of its robotic vacuum cleaner, becoming the top seller on North American cross-border e-commerce platforms like Amazon and eBay during the spring promotion of 2025 [1] - Dreame Technology's global expansion is marked by the opening of its largest flagship store in North America in San Diego and the groundbreaking of a smart home appliance headquarters in Nanjing with a total investment of 4 billion yuan [1] - In the Chinese online cleaning appliance market, Dreame holds an 18.2% retail market share, ranking first in the industry, while in Germany, its market share for robotic vacuums reached 42% in 2024 [1] Group 2 - The article emphasizes the importance of innovation as a competitive advantage against trade risks, with Dreame achieving 100% self-research and production of core components, leading in high-speed digital motors and intelligent algorithms [1] - The Wu Zhong District, where Dreame is located, has a robot industry scale exceeding 160 billion yuan and aims to become the leading national robot industry cluster, producing 60% of service robots in China [1] - The transition from OEM to independent brands in the cleaning appliance sector is noted, with over half of the global cleaning appliances coming from China, and about 70% of those from Suzhou [2]