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直指合资品牌“技术舒适区” 岚图梦想家重构高端MPV价值逻辑
Zhong Guo Jing Ying Bao· 2025-08-31 14:22
Core Viewpoint - Lantu Automotive is accelerating its product iteration and innovation, launching the 2026 Lantu Dreamer and Lantu Zhiyin, aiming to address user concerns regarding range, charging, power, and energy consumption in the high-end MPV market [1][5][6]. Group 1: Product Launch and Features - The 2026 Lantu Dreamer has been launched for pre-sale with a price range of 389,900 to 459,900 yuan, with the official price to be announced in September [2][3]. - The new model features eight technological upgrades, including the 800V intelligent hybrid system and Huawei's ADS 4, focusing on user pain points such as range anxiety and charging efficiency [3][4]. - The 2026 Lantu Dreamer boasts a CLTC pure electric range of 350 km, which is approximately double that of mainstream hybrid MPVs, and can charge from 20% to 80% in just 12 minutes [3][4]. Group 2: Market Position and Sales Performance - Since its launch, the Lantu Dreamer has sold over 130,000 units, becoming the sales champion in the new energy MPV category, breaking the dominance of imported and joint venture brands [6][7]. - In July, the Lantu Dreamer sold 6,910 units, making it the top-selling new energy MPV in the market, with one out of every three high-end MPVs sold in China being a Lantu Dreamer [6][7]. Group 3: Industry Impact and Future Direction - The introduction of the 2026 Lantu Dreamer signifies a shift in the high-end MPV market from joint venture dominance to independent leadership, driven by technological innovation rather than mere configuration [5][7]. - The model addresses long-standing industry pain points such as performance bottlenecks and lack of innovation, setting new technical standards and value logic for high-end MPVs [7].