Workflow
暑期出游
icon
Search documents
暑期出游,这些城市最火→
第一财经· 2025-06-28 06:15
Core Viewpoint - The summer travel booking surge is underway, with a significant increase in both domestic and outbound travel compared to last year, indicating a strong recovery in the tourism sector [1][6]. Group 1: Summer Travel Trends - The number of summer travel bookings has increased by over 35% compared to the same period last year, with outbound travel bookings seeing a 60% year-on-year growth [1]. - Graduation trips are a key trend this summer, characterized by short, frequent trips that combine both short and long-distance travel, with a focus on emotional value and unique experiences [3][4]. - Popular destinations for graduation trips include cities like Shanghai, Beijing, and Guangzhou, with attractions such as theme parks and cultural venues being favored [4]. Group 2: Family and Child-Centric Travel - Family travel, particularly for parent-child trips, constitutes over 40% of summer travel bookings, with peak travel expected from mid-July to mid-August [4][6]. - Popular domestic destinations for family trips include Beijing, Sanya, and Lijiang, with themes like cultural exploration and beach relaxation being highly sought after [4]. Group 3: Outbound Travel Insights - The outbound travel market is experiencing explosive growth, with visa application orders increasing by double digits compared to last year, reaching a three-year peak [6]. - Family-oriented travel is a significant driver, with family visa applications increasing by 16%, making up 22% of total visa orders [6]. - Popular outbound destinations include Italy, Norway, and Germany, with visa applications for these countries rising by over 80% [6][7].
旅游电商平台发布暑期出游趋势预测报告
Nan Jing Ri Bao· 2025-06-24 02:28
Group 1 - The core viewpoint of the articles highlights the increasing popularity of travel destinations, with Nanjing consistently ranking in the top 10 for various travel categories during the summer of 2025 [1][2] - Tuniu's data indicates a significant increase in travel bookings, with overall bookings up over 35% compared to the previous year, and outbound travel bookings seeing a 60% year-on-year growth [1] - There is a notable shift in traveler preferences towards niche and in-depth travel products, with traditional cultural tours, summer retreats, and seaside leisure trips being popular choices for domestic travel [1] Group 2 - The graduation travel market is characterized by a trend of "short trips with high frequency and a mix of long and short trips," with travelers seeking emotional value and unique experiences [2] - Nanjing ranks ninth in the top 10 graduation travel destinations, with theme parks, cultural venues, and popular shopping areas being favored by graduates [2] - The family travel segment remains a strong force during the summer, with Nanjing ranking tenth in the top 10 domestic destinations for family travel [2]