1 如何克服GDP焦虑推动高质量发展？ 建议： 用人均GDP，甚至人均GNP来准确度量一个地方与另一个地方的差距。经济活动不是按行政级别配 置，非要"拧"着来，发展的焦虑就挥之不去。 ——北京大学国家发展研究院教授周其仁（2019年3月） 回应： 周其仁教授的观点，对推动老工业城市转型发展很有启发。对自贡来讲，克服GDP焦虑需把握三个 关系。 一是把握好人均和总量的关系。虽然自贡人均GDP处于全省前列，但经济总量居全省第11位，发展 不足、发展不充分仍然是当前面临的突出问题。在推动发展中，我们虽然不能拘泥于总量，但也不能不 要总量，而是要把总量做得更大更优。特别是当前各市（州）竞相发展态势越来越强劲，我们更加需要 奋力追赶，努力推动总量突破。 二是把握好速度与质量的关系。在经济下行压力加大情况下，我们需要把经济增速保持在合理区 间，这也是解决发展问题、民生问题、社会问题的基础和前提。但对老工业城市而言，转型升级也是我 们必须要迈过的一道坎，因此必须坚决践行新发展理念，加快传统产业改造升级，大力发展新兴产业， 关停淘汰污染企业和落后产能，整治环境突出问题。 三是把握好城市与区域的关系。任何城市的发展都不是孤立的 ...

Core Insights - The article discusses the evolving consumption patterns of young people in 2025, highlighting a dual trend of both consumption downgrade and upgrade, where over 50% acknowledge downgrading while 70% claim to be upgrading their consumption [7][9]. Group 1: Consumption Trends - Young consumers are increasingly prioritizing immediate gratification over long-term savings, focusing on experiences rather than ownership [12][15]. - The cities with the most significant consumption upgrades are Wuhan (84.6%), Suzhou (81.8%), and Changsha (76.9%) [12][13]. - Young people are spending on experiences that provide emotional returns, such as concerts and travel, with 64.1% willing to spend over 1,000 yuan on concerts [37][41]. Group 2: Emotional Spending - Young individuals are using shopping as a coping mechanism for stress, with over 90% purchasing plush toys for emotional comfort [18][23]. - The trend of seeking "low-risk intimacy" through plush toys indicates a desire for emotional support during tough times [23][26]. - The rise of metaphysical consumption reflects a search for psychological reassurance rather than scientific explanations [20][26]. Group 3: Fitness and Health - Fitness has become an integral part of young people's lives, with a focus on enjoyment and stress relief rather than just weight loss [29][32]. - The average monthly budget for fitness does not exceed 1,000 yuan, indicating a practical approach to health expenditures [31]. Group 4: Gender Dynamics in Spending - Traditional gender stereotypes in spending are being challenged, with both men and women diversifying their purchases across categories like fitness, skincare, and technology [44][48]. - Approximately 70% of consumers prioritize quality over brand, with men leaning towards brand trust and women valuing word-of-mouth [46]. Group 5: Financial Awareness - Young consumers are becoming more strategic with their spending, often opting for budget-friendly alternatives and DIY solutions [55][58]. - The average budget for a down jacket is 1,146.4 yuan, showing a calculated approach to clothing purchases [56]. Group 6: Redefining Consumption - Young people are redefining what it means to spend money, focusing on experiences, comfort, and self-pleasure rather than merely following trends [61][62]. - The article emphasizes that spending is not just about products but about creating personal meaning and emotional value in a complex world [61][62].

| 摘 要 | 争议广告引发冒犯和导致购买意愿下降之间不完全一致。大部分情况下，争议广告冒犯消费者会引发购买意愿下降，但仍存在一些争议广告，虽然 冒犯了消费者，但不会引发购买意愿下降。为了对这一反直觉现象在理论上予以揭示，需要进一步探究争议广告的作用机制。本研究通过扎根理论提炼解释 这一现象的理论模型。定性研究发现，争议广告会给消费者带来产品效用损失、心理效用损失、体验效用损失和情感损失，共同构成冒犯度。消费者基于感 知价值、产品依恋和转换成本的考量对争议广告产生容忍度，消费者购买意愿是否下降取决于冒犯度和容忍度之间的衡量比较，极端情况下跳过理性衡量程 序直接做出购买意愿维持或下降的决定。从长期来看，争议广告必然导致消费者购买意愿的下降。 | 关 键 词 | 争议广告 理论模型 扎根研究 01 引言 03 扎根研究 3.1 深度访谈 商业广告从诞生起，就遵循市场经济的发展逻辑，既是经济发展、商品繁荣的结果，也是促进经济发展的有效催化剂。广告本质决定了广告首要功能是帮助 广告主营销，这是无可厚非的，但广告在逐利的过程中也催生了很多异形的产物，在互联网时代的产物之一是博眼球的商业争议广告。商业争议广告是指因 产品 ...

（编辑 任世碧） 证券日报网讯 12月25日，西域旅游在互动平台回答投资者提问时表示，公司紧密关注国家扩大内需与 促进消费的政策导向，将聚焦文旅消费需求的变化开展运营，深挖消费潜力，持续优化景区产品与服务 供给，丰富游客体验，为游客提供优质、创新的旅游产品。 ...

Core Viewpoint - The Anhui Provincial Market Supervision Administration has issued consumption tips for the upcoming New Year and Spring Festival, emphasizing rational consumption and legal rights protection for consumers [1][2] Group 1: Consumer Guidance - Consumers are advised to prioritize purchasing New Year goods from regular supermarkets, farmers' markets, and brand specialty stores, paying attention to production dates, shelf life, and ingredient lists [1] - When dining out or ordering New Year's Eve meals, consumers should choose restaurants with complete licenses and practice the "Clean Plate Campaign" [1] - Elderly consumers are cautioned against believing in the medical claims of health food promotions and should avoid marketing tactics such as "free lectures" and "gift giveaways" [1] Group 2: Product Selection and Online Shopping - When selecting New Year gifts, consumers should not blindly pursue "luxurious gift boxes" and should be aware of the "seven-day no-reason return" policy when shopping online [1] - For purchasing home appliances and digital products, consumers should check for "3C" certification and confirm the scope of warranty services [1] - When handling prepaid cards for beauty, hairdressing, or fitness services, it is essential to sign contracts that clarify usage periods, refund conditions, and transfer rules [1] Group 3: Travel and Dining Precautions - For booking travel products, consumers should specify itinerary arrangements, cost details, refund policies, and liability for breach of contract in the agreement, and confirm check-in times and room types with hotels in advance [1] - Online bookings should be made through legitimate platforms and third-party payment channels to ensure fund security [1] - Before dining out, consumers should confirm dish prices and retain evidence of any price violations, such as lack of clear pricing [1]

冯娟表示，这种以情绪价值和精神满足为核心的消费趋势，要求旅游产品开发者从资源思维转向用户思 维，从打造景点转向营造场景，从提供服务转向创造体验，深刻理解并回应游客的情感诉求。 上述报告还指出，中国正步入老龄化社会，康养旅居、邮轮慢游、文化怀旧、家庭同游等细分市场潜力 显著。此外，小城旅游兴起是另一重要趋势，这种反向游背后是对更真实、更松弛、更具烟火气旅行体 验的追求。 报告称情绪价值影响中国游客消费决策 中新社武汉12月24日电 (马芙蓉 党波涛)中国旅游研究院武汉分院24日发布的《2025中国旅游业发展报 告》称，当前中国旅游市场正经历深刻结构性变迁与价值观演进，情绪价值成为影响消费决策的关键变 量。 数据显示，2025年上半年，中国国内居民出游人次32.85亿，同比增长20.6%；国内居民出游花费3.15万 亿元人民币，同比增长15.2%。 上述报告指出，当代旅游消费核心驱动力已从功能性满足，向情绪价值与精神满足快速升级。游客不再 仅为看风景付费，更愿意为体验一种生活、获得一种心情、讲述一个故事买单，"体验至上"成为共识。 中国旅游研究院武汉分院副院长冯娟认为，无论是穿上民族服饰在古城进行Citywalk ...

目前大赛已启动三周，专业组赛道报名达4400个，社会组赛道报名5684个。"'旅'选上海'超'级精 彩"品牌热度持续攀升，成为上海从传统旅游客源地向优质旅游目的地转型的鲜明标识。 在专业赛道，全市文旅服务全链条核心力量踊跃参赛，成为推动旅游主体转型升级的强大引擎。 1791家旅行社报名，占全市旅行社总数的九成以上；823家酒店借赛事东风，加速从"等客上门"向主动 开发旅游产品转型；721名持证导游、城市推荐官积极入局，为赛事注入专业活力。社会赛道则依托抖 音平台强势破圈，激发全民文旅共创活力。参赛群体覆盖学生、职场人士、退休居民等各年龄段，选手 们从经典地标、小众秘境、文化体验、美食打卡等角度梳理上海文旅资源，以新理念设计旅游产品线 路。与此同时，赛事的社会关注度持续升温，抖音"#域见上海"播放量超2亿次，"旅超半价游上海"多次 登上抖音上海热榜前列。 活动前三周，徐汇、宝山等6个区主要景区游客接待量较优惠活动前增长49.2%，旅游收入增长 17.66%，酒店客房平均出租率增长8.5%，其中杨浦区游客人数增幅高达160%，酒店客房平均出租率达 91%。 记者 李宝花 "域见上海"第一届旅游攻略超级大赛（第一季 ...

当前，多地根据自身情况制定了新假期实施方案。如浙江宁波春假安排在"五一"假期前，秋假放3 天，可与周末连休形成5天长假；广东佛山秋假提供3种模式，可由学校组织校外实践、家长自主安排亲 子出游，或参加校内托管服务；四川春秋假各放3天，具体时间由各市州根据实际情况制定，学校提供 免费托管服务。还有些地区根据地理气候特点探索不同的放假模式，如新疆乌鲁木齐、阿勒泰地区，以 及吉林各地推出的雪假、冰雪假期等，很好地将政策设计与本地实际结合起来。 灵活多样的放假制度，不仅体现了教育理念的进步，也悄然释放出显著的消费带动效应。平台数据 显示，今年秋假期间，四川多地旅游产品预订搜索热度同比涨幅超50%，四川省内景区门票总体预订量 较去年增长3.4倍，从成都出发的机票量较一周前环比增长了22%。11月29日至12月7日，新疆景区的门 票预订总量环比增长16%。亲子游、研学营、文化体验等业态的升温，不仅直接拉动交通、餐饮、住宿 消费，还间接促进教育服务、文创产品等产业链延伸，形成了良好的经济社会效益。 推行这些新假期是一项兼顾教育优化与社会需求的有益尝试。不过，政策的好立意要转化为各方满 意的好效果，仍需在落实层面精耕细作，进一 ...

Core Insights - The 2025 New Media Marketing Trends Report for the cultural and tourism industry highlights a fundamental shift in marketing logic driven by digitalization, moving from broad exposure to data-driven, emotionally resonant, and technology-enabled marketing paradigms [1] Group 1: Marketing Goals and Strategies - Marketing objectives are evolving towards a "brand effectiveness and sales integration" model, where brand exposure and sales conversion are increasingly unified, exemplified by Ctrip's "Parent Travel Guardian" project, which achieved a 300% increase in GMV [2][4] - The collaboration between brands and social media platforms is transitioning from simple ad placements to resource integration and content co-creation, maximizing traffic leverage through tailored marketing IPs [3][5] Group 2: Technological Integration - AIGC (Artificial Intelligence Generated Content) is becoming a standard tool in the industry, enhancing content efficiency and creativity, as demonstrated by Ctrip's use of AIGC tools that resulted in a 70% completion rate for promotional videos [4][6] - The use of technology in transforming offline experiences into shareable digital content is reshaping how attractions engage visitors, with examples like Meituan's interactive projects in scenic areas [8][9] Group 3: Emotional Engagement and Community Building - The creation of cultural tourism IPs is shifting from mere symbolism to experiential engagement, with successful examples like the "Grassland Fortune Doll" that resonated emotionally with users, leading to increased tourism orders [5][7] - Marketing events are evolving into social phenomena, as seen in the Guinness World Record challenge by Fliggy and Changbai Mountain Wanda, which enhanced user participation and brand visibility [6][8] Group 4: Targeted Marketing and Community Engagement - The industry is entering a "segmented era," focusing on niche interest groups for deeper engagement, as illustrated by Kaiyuan Travel's health lifestyle community initiatives that successfully converted community traffic into revenue [7][9] - The integration of various cultural elements through "IP+" strategies is creating a new ecosystem for tourism consumption, with companies like Tongcheng Travel achieving over 30 billion in content exposure and business conversion [9]

党的二十届四中全会通过的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》（以下 简称《建议》）提出"激发全民族文化创新创造活力，繁荣发展社会主义文化"的重大任务，对"大力繁 荣文化事业"、"加快发展文化产业"作出重要部署，为做好"十五五"时期文化工作提供了根本遵循、指 明了前进方向。我们要以习近平新时代中国特色社会主义思想为指导，全面贯彻落实党的二十届四中全 会精神，深入学习贯彻习近平文化思想，推动文化事业和文化产业高质量发展，扎实推进文化强国建 设。 一、充分认识发展文化事业和文化产业的重要意义 党的十八大以来，以习近平同志为核心的党中央高度重视文化建设，习近平总书记多次对推动文化事业 和文化产业繁荣发展作出重要指示，为我们做好工作提供了思想武器和行动指南。文化事业是养人心 志、育人情操的事业，发展文化事业是满足人民精神文化需求、保障人民文化权益的基本途径。文化产 业是朝阳产业，是社会主义市场经济条件下繁荣发展社会主义文化的重要载体。《建议》充分肯定"十 四五"时期文化事业和文化产业发展成就，指出"文化事业和文化产业蓬勃发展，精神文化产品丰富多 彩"。面向新时代新征程，必须坚定文化自信，增强责任 ...