暑期文化消费

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“古韵+潮流”,暑期文化消费活力满溢
Sou Hu Cai Jing· 2025-08-03 16:46
Group 1 - The summer season has seen a variety of cultural activities and diverse consumption scenarios, enhancing the cultural vitality for citizens and tourists [1][2] - Upgraded artistic performances have effectively stimulated market consumption, providing audiences with a fresh experience [2][9] - The "Jinling Dream" series has expanded its focus from Ming Dynasty stories to a broader cultural narrative, achieving a 20% increase in attendance since its upgrade [9] Group 2 - The Liu Laogen Grand Stage, formerly known as the Confucius Temple Comedy Gathering, has maintained an occupancy rate above 80% since its rebranding, indicating strong market recognition of this cultural IP [11][13] - The success of the Liu Laogen Grand Stage has positively impacted surrounding businesses, increasing foot traffic and consumption in the area [13] - The "DINO Wonderful Night 3.0" event at the China Dinosaur Park has attracted over 700,000 visitors by integrating various entertainment elements, resulting in a 14% increase in visitor numbers compared to the previous year [19] Group 3 - The Xuanwu Lake Water Culture Theme Park has been transformed to enhance traditional aesthetics and cultural experiences, appealing to visitors seeking both leisure and cultural enrichment [26][28] - The annual Splash Festival at the Huai'an Journey to the West Theme Park combines traditional mythology with modern water park elements, aiming to provide a unique experience for visitors [30]