Core Viewpoint - The well-known "fake goods fighter" Wang Hai has been sued by the organic fresh food brand Rainbow Planet for defamation, and the case has reached a final judgment where Rainbow Planet won, requiring Wang to compensate 97,800 yuan for damages to its reputation [1][2]. Group 1: Legal Proceedings - On October 17, the Xi'an Intermediate People's Court ruled in favor of Rainbow Planet, stating that Wang Hai's public comments about the brand's products lacked factual basis and distorted the truth, damaging the company's reputation [2][3]. - The court ordered Wang Hai to delete all defamatory content from his social media accounts and to publicly apologize for three consecutive days [2][3]. Group 2: Company Background and Issues - Rainbow Planet, established in 2015, positions itself as a brand focused on food safety and organic fresh products, but has faced multiple controversies regarding its promotional practices [4]. - In December 2023, Rainbow Planet was fined 470,000 yuan for violating the Anti-Unfair Competition Law due to misleading product information and promotional practices [4][5]. Group 3: Ongoing Controversies - Wang Hai has continued to express doubts about Rainbow Planet's products, claiming that 49 of its products have been found to have false advertising, including allegations of "fake organic" claims [3][5]. - Following a series of complaints, the Xi'an Market Supervision Bureau initiated an investigation into Rainbow Planet's sales practices, particularly regarding its Salted Shrimp product [5].