Core Viewpoint - The well-known "fake goods fighter" Wang Hai has been sued by the organic fresh food brand Rainbow Planet for defamation, and the case has reached a final judgment where Rainbow Planet won, requiring Wang to compensate 97,800 yuan for damages to its reputation [1][2]. Group 1: Legal Proceedings - On October 17, the Xi'an Intermediate People's Court ruled in favor of Rainbow Planet, stating that Wang Hai's public comments about the brand's products lacked factual basis and distorted the truth, damaging the company's reputation [2][3]. - The court ordered Wang Hai to delete all defamatory content from his social media accounts and to publicly apologize for three consecutive days [2][3]. Group 2: Company Background and Issues - Rainbow Planet, established in 2015, positions itself as a brand focused on food safety and organic fresh products, but has faced multiple controversies regarding its promotional practices [4]. - In December 2023, Rainbow Planet was fined 470,000 yuan for violating the Anti-Unfair Competition Law due to misleading product information and promotional practices [4][5]. Group 3: Ongoing Controversies - Wang Hai has continued to express doubts about Rainbow Planet's products, claiming that 49 of its products have been found to have false advertising, including allegations of "fake organic" claims [3][5]. - Following a series of complaints, the Xi'an Market Supervision Bureau initiated an investigation into Rainbow Planet's sales practices, particularly regarding its Salted Shrimp product [5].

Core Viewpoint - The 2025 Bakery China event aims to provide a platform for showcasing innovative baking products, enhancing brand influence, and expanding market space, with a focus on the emergence of new trends and products in the baking industry [1][8]. Group 1: Industry Trends and Innovations - The event will feature over 500 new product case studies to assist brands in decision-making [5][8]. - New product launches are becoming a core strategy for brands to reposition themselves and respond to consumer preferences in a fragmented market [7][10]. - The 2025 China Bakery New Product Launch Week will introduce a product manual covering 13 major sections, including six channel innovations and seven product innovation trends [8]. Group 2: Market Dynamics and Consumer Insights - The event serves as a professional stage for brands to showcase their new products, which are seen as votes on market trends [10]. - The upcoming trends in the Chinese baking industry for the next six months to a year will be anticipated during the event [10]. - The ability to link raw materials, production chains, and retail will directly impact the life cycle of new products [18]. Group 3: Industry Collaboration and Supply Chain - The event will feature a full industry chain collaboration, with major retail and beverage brands participating, allowing for a comprehensive understanding of the product flow from development to consumption [17][18]. - The participation of suppliers and manufacturers will facilitate a multi-dimensional dialogue across different channels, emphasizing customization and collaboration as key industry trends [17][18]. Group 4: Brand Highlights and Case Studies - Notable brands such as Sam's Club, Hema, and Starbucks will showcase their innovative products and strategies during the event [17]. - Companies like Guangzhou Liuhe Food Co., Ltd. and Shanghai Xinmai Food Industrial Co., Ltd. are highlighted for their successful transitions and contributions to the baking industry [21][29]. - The event will also feature emerging brands that focus on health and quality, such as DOCKI DOCKI and Papa Sugar, which emphasize natural ingredients and artisanal production methods [36][43].