知名"打假人"王海因多次打假有机生鲜品牌彩虹星球而被起诉，该案件迎来新进展。10月17日，南都N 视频记者从彩虹星球相关负责人处获悉，近日，陕西省西安市中级人民法院就彩虹星球起诉王海名誉侵 权一案作出终审判决，彩虹星球胜诉，王海需赔偿彩虹星球因名誉受损产生的相关费用共计9.78万元。 品牌方披露终审判决结果 王海表示，"经过我们送检、举报和消费者维权，相关部门已经行政认定，彩虹星球49个产品存在虚假 宣传。彩虹星球半熟芝士蛋糕、有机鱼丸、有机樱桃、盐田虾存在'假有机'等欺诈情况。另外，彩虹星 球还有至少20项涉嫌欺诈行为已经举报，在等处理结果中。" 曾多次陷入宣传争议 国家企业信用信息公示系统显示，西安彩虹星球文化科技有限公司成立于2015年，法定代表人为王来 库，是一家以从事科技推广和应用服务业为主的企业。彩虹星球以"专注食品安全的有机生鲜品牌"为宣 传定位。其网店中，多款产品名称都会注明"有机"字样。 2024年12月，彩虹星球官方发文称，已收到西安市雁塔区人民法院民事判决书。据其展示的民事判决 书，该案为西安彩虹星球文化科技有限公司与王海的侵权责任纠纷。 判决书显示，西安市雁塔区人民法院认为，"被告王海 ...

Core Viewpoint - The 2025 Bakery China event aims to provide a platform for showcasing innovative baking products, enhancing brand influence, and expanding market space, with a focus on the emergence of new trends and products in the baking industry [1][8]. Group 1: Industry Trends and Innovations - The event will feature over 500 new product case studies to assist brands in decision-making [5][8]. - New product launches are becoming a core strategy for brands to reposition themselves and respond to consumer preferences in a fragmented market [7][10]. - The 2025 China Bakery New Product Launch Week will introduce a product manual covering 13 major sections, including six channel innovations and seven product innovation trends [8]. Group 2: Market Dynamics and Consumer Insights - The event serves as a professional stage for brands to showcase their new products, which are seen as votes on market trends [10]. - The upcoming trends in the Chinese baking industry for the next six months to a year will be anticipated during the event [10]. - The ability to link raw materials, production chains, and retail will directly impact the life cycle of new products [18]. Group 3: Industry Collaboration and Supply Chain - The event will feature a full industry chain collaboration, with major retail and beverage brands participating, allowing for a comprehensive understanding of the product flow from development to consumption [17][18]. - The participation of suppliers and manufacturers will facilitate a multi-dimensional dialogue across different channels, emphasizing customization and collaboration as key industry trends [17][18]. Group 4: Brand Highlights and Case Studies - Notable brands such as Sam's Club, Hema, and Starbucks will showcase their innovative products and strategies during the event [17]. - Companies like Guangzhou Liuhe Food Co., Ltd. and Shanghai Xinmai Food Industrial Co., Ltd. are highlighted for their successful transitions and contributions to the baking industry [21][29]. - The event will also feature emerging brands that focus on health and quality, such as DOCKI DOCKI and Papa Sugar, which emphasize natural ingredients and artisanal production methods [36][43].