Core Viewpoint - The Xi'an Xianyang Airport is implementing the "Spark Action" to enhance service quality through immersive experience activities involving social supervisors, aiming to gather valuable feedback for service optimization [1][3]. Group 1: Experience Activity Overview - The airport organized two virtual flights (GJ071T for departure and GJ072T for arrival) to allow experience officers to comprehensively engage in key travel processes [2]. - Experience officers participated in various stages including check-in, security check, waiting, boarding, and baggage claim, assessing the quality and supply process of complimentary meals for transfer passengers [2]. Group 2: Feedback and Improvement - Experience officers provided valuable suggestions based on their observations regarding clarity of signage, practicality of facilities, smoothness of service processes, and comfort of the environment [2]. - The airport plans to systematically categorize and incorporate the feedback into its service improvement initiatives, moving towards a more mechanized and regular service supervision approach [3]. Group 3: Service Philosophy - The airport maintains a service philosophy centered on passenger experience, transitioning service management from a system-driven to an experience-driven model [3]. - The airport aims to continuously optimize service processes, enhance facilities, and improve service levels to create a smoother and more comfortable travel environment for passengers [3].