服务变革

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中国石油内蒙古呼伦贝尔销售分公司:一张A4纸撬动加油站服务“主动变”
Xin Lang Cai Jing· 2025-08-26 04:36
Core Viewpoint - The article highlights the effective implementation of the "Oil Benefit Double Wallet" campaign by the management team in Zhalantun, aiming to deliver tangible benefits to car owners while enhancing service at gas stations [1] Group 1: Campaign Implementation - The Zhalantun management team actively sought ways to ensure the "Oil Benefit Double Wallet" campaign was effectively executed, focusing on delivering real benefits to car owners [1] - The campaign includes a promotional offer where customers can receive a glass water and fuel vouchers for 30 yuan, with a more attractive option available for 84 yuan [1] Group 2: Service Transformation - The gas station employees transitioned from a passive approach of waiting for inquiries to a proactive strategy of actively informing customers about the promotional offers [1] - The use of an A4 paper to communicate the campaign details has proven effective, allowing employees to engage with customers and encourage them to take advantage of the offers [1] - This shift in service approach has resulted in positive customer feedback, with many expressing appreciation for the reminders about the useful discounts [1]