Core Insights - Over 70% of household air conditioning purchases in Europe are influenced by recommendations from installers, highlighting the importance of installation efficiency, ease of cleaning, and maintenance in overseas markets [1][2] - Haier Air Conditioning showcased its innovative "easy installation, easy disassembly, easy cleaning" service solution at the 138th Canton Fair, providing new options for overseas users [1] Product Features - The modular design is the core breakthrough of the "three-easy" solution, with the Expert series featuring standardized interfaces and pre-assembled components, which reduce installation time by approximately 50% compared to traditional products [1] - The detachable structure addresses cleaning and maintenance challenges, allowing users to easily remove key components for thorough cleaning, thus preventing odors and bacteria growth [1] Market Performance - According to 2024 sales data, Haier Air Conditioning maintains a leading position in several overseas markets, including being the top brand in Pakistan for 17 consecutive years and leading in Italy and Spain [2] - Haier has achieved the highest sales in the global market for home air conditioning brands, particularly excelling in the fields of internet-connected air conditioning and self-cleaning air conditioning [2] Strategic Approach - The shift in global home appliance market competition from single-function innovation to system solution competition is evident, with Haier's "three-easy" service solution reflecting comprehensive consideration from product design to service experience [2] - Haier's specialized training for installers enhances channel recognition and trust in the product's user-friendly design, demonstrating a service-oriented product mindset tailored to regional needs [1]