Group 1 - The home appliance service industry is undergoing a profound transformation from "digital leap" to "service quality change," with users evolving from passive recipients to active participants in service design and value co-creation [1] - The year 2026 marks a critical window for the transformation and upgrading of the home appliance service industry, as it aligns with the start of the "14th Five-Year Plan," prompting the government to implement more effective policies to expand service consumption and enhance consumer capacity [1][2] - The report predicts that three emerging markets—whole-home smart systems, AI displays, and service robots—will become core growth engines for the home appliance industry in 2026, shifting the market focus from product-centric to service-centric [2] Group 2 - The rise of user initiative is a catalyst for service quality change, with 92% of users choosing brands based on positive experiences, highlighting the importance of user experience [3] - Companies are shifting from maximizing unilateral profits to maximizing value creation for both the enterprise and users, necessitating a reevaluation of the role and value of services throughout the entire lifecycle of home appliances [3] - The "135 Action Plan for High-Quality After-Sales Service" initiated by the association aims to redefine and develop services, facilitating value co-creation and optimizing costs and value throughout the home appliance lifecycle [3]