Core Viewpoint - Blue Moon is advancing its personal care strategy with the launch of the "Moisturizing Foam Shower Gel," achieving a moisture retention rate of over 98%, signaling its commitment to leading the "future bathing era" [1][2] Group 1: Product Launch and Marketing Strategy - Blue Moon partnered with top influencers for a special promotion of the new "Moisturizing Foam Shower Gel" on Douyin, following previous high-profile marketing events [1] - The new product enhances the existing "Moisturizing" function, improving moisture retention to ≥98%, compared to ≥95% in other variants, addressing skin dryness during autumn and winter [1] - The product line now features a functional matrix of "Refreshing - Cool - Moisturizing," catering to various skin types and seasonal bathing needs [1] Group 2: Brand Positioning and Market Strategy - The series promotion of the Moisturizing variant reflects Blue Moon's determination to deepen its recognition in the personal care sector and establish a new benchmark in the foam shower market with a "function + experience" dual-driven approach [2] - This initiative represents a further implementation of Blue Moon's "future clean technology" strategy, aiming to solidify its competitive advantage supported by technology [2]