Core Viewpoint - Anji, known as the "Chair Capital of China," is enhancing its global brand "World Chair Anji Made" with significant growth in exports and a focus on green manufacturing and cross-border e-commerce [1][5]. Group 1: Industry Overview - Anji produces one out of every three chairs in China, with its export volume accounting for half of the national total [1]. - The green home industry in Anji has over 1,700 related enterprises, with a projected total industrial output value of 39.11 billion yuan in 2024, reflecting a year-on-year growth of 7.7% [5]. - The chair industry alone is expected to reach an output value of 31.19 billion yuan in 2024, growing by 6.4% year-on-year [5]. Group 2: Cross-Border E-Commerce - Cross-border e-commerce is a crucial driver for Anji's international market expansion, with the local government supporting this through initiatives like the "Zhejiang Province Digital Trade Reform and Innovation Development Implementation Plan" [6][8]. - Anji's furniture companies are increasingly leveraging cross-border e-commerce platforms to transition from manufacturing to brand development [8]. Group 3: Company Success Stories - Wanbao Smart Home, a representative company, has successfully utilized cross-border e-commerce since its establishment in 2013, achieving a sales target of 1 billion yuan last year and aiming for 1.8 billion yuan this year [7]. - The company identified a market gap by creating oversized gaming chairs tailored for Western consumers, leading to significant sales growth [7]. Group 4: Market Potential - The global furniture market is projected to reach nearly $800 billion by 2025, with an annual growth rate exceeding 12% [8]. - The global office furniture market is expected to grow from $49.61 billion in 2024 to $58.99 billion by 2029, with a compound annual growth rate of 3.52% [8].