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果然财经|“扫街榜”上线后咋满屏都是饭店,高德地图界面变了?
Qi Lu Wan Bao· 2025-09-12 09:21
Core Viewpoint - Gaode Map's launch of the "Street Scanning List" has generated significant user engagement, with over 40 million users utilizing the feature on its first day, but it has also sparked controversy regarding changes to the app's homepage interface [1][6]. User Experience - Users have reported that the homepage is now dominated by restaurant and lifestyle service information, which has confused those who primarily use the app for navigation [1][4]. - Some users appreciate the new "Street Scanning List" feature, finding it convenient for discovering popular dining options without switching between multiple apps [4][6]. Business Strategy - The introduction of the "Street Scanning List" reflects a strategic move by Gaode Map to integrate navigation services with local lifestyle services, aiming to compete in a growing market dominated by platforms like Meituan and Dianping [6][7]. - This approach could potentially increase foot traffic and customer acquisition for offline businesses, particularly smaller establishments lacking online promotion resources [6][7]. Revenue Generation - Gaode Map may explore diverse monetization strategies through partnerships with businesses, offering value-added services such as targeted marketing and data analysis, despite the "Street Scanning List" itself not being commercialized [6][7]. - Increased user retention due to lifestyle service recommendations could enhance platform engagement, making it more attractive for advertising investments [7]. Challenges - The company faces challenges in balancing commercial growth with user experience, as an overemphasis on lifestyle services could alienate core navigation users [7]. - Ensuring the accuracy and fairness of the "Street Scanning List" is crucial, as issues like fake reviews or manipulated rankings could undermine user trust and damage the brand's reputation [7].