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跨国车企深化在华布局凸显“中国先行”新趋势
Xin Hua Wang· 2025-06-29 13:14
Group 1 - The core viewpoint of the articles highlights the trend of multinational automotive companies deepening their presence in China, reflecting a shift towards a "China first" strategy in their operations [1][4] - FAW Toyota has relocated its sales company to Tianjin, significantly reducing the distance to its headquarters to a 10-minute drive, which is expected to enhance the efficiency of production, research, and sales coordination [1] - The automotive industry in Tianjin has seen a robust development, with over 200 companies, including major players like FAW Toyota and FAW-Volkswagen, contributing to an automotive and high-end equipment industry scale exceeding 200 billion yuan [2] Group 2 - The relocation of FAW Audi's marketing division from Beijing to Hangzhou is another example of multinational companies adjusting their strategies to better align with local market dynamics [1] - The shift in mindset among multinational companies emphasizes localized innovation in product development to keep pace with the Chinese market, moving from a "headquarters-led R&D" model to a "China first" approach [4] - FAW Toyota aims to leverage a chief engineer system in China to focus on local user needs, accelerating product iteration and localization efforts to support frontline sales [5]