Core Insights - The National Day holiday saw a record high in domestic travel, with 8.88 billion trips taken during the 8-day period, an increase of 1.23 billion trips compared to the previous year [4] - Young travelers aged 20-30 made up over 50% of travel bookings, indicating a shift in the demographic of domestic tourism [4] - There is a notable increase in long-distance travel, with a 14% rise in trips over 3200 kilometers, highlighting a growing trend towards exploring remote destinations [8] Travel Trends - The total cross-regional movement of people reached 2.432 billion, marking a historical peak for the same period [2] - Popular destinations included traditional cities like Beijing and Shanghai, as well as emerging hotspots like Xinjiang and Tibet, which saw significant increases in flight bookings [7][8] - International travel is also on the rise, with Southeast Asia and East Asia being the most popular regions, particularly Japan, Thailand, and South Korea [9][10] Changing Preferences - Travelers are increasingly seeking unique experiences rather than traditional sightseeing, with a focus on comfort and deeper engagement during trips [15][19] - The concept of "Staycation" is gaining traction, with a 52% increase in hotel bookings for stays of two days or more during the holiday [18] - Young travelers are exploring lesser-known international destinations, with countries like Saudi Arabia, Egypt, and New Zealand seeing a surge in hotel bookings [11] Market Implications - The tourism industry is witnessing a shift from "show-off" travel to more personalized experiences, reflecting a change in consumer behavior [19] - The demand for diverse travel experiences is increasing, posing challenges for tourism companies to enhance their offerings and services [26]