旅游消费升级

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国庆近9亿人出门,都在玩什么?
3 6 Ke· 2025-10-09 23:41
托8天长假的福,全国人民都动起来了。 交通运输部最新数据显示,10月1日至8日,累计全社会跨区域人员流动量预计达到24.32亿人次,创历史同期新高。 《2025有意思生活方式报告》显示,今年以来最多年轻人体验过的旅游方式前两名是近郊游和City Walk。不管距离远近,显然都更适合发生 在周末。 《2025有意思生活方式报告》 于是在这个难得的8天长假里,"远走高飞"成了更好的选项。 北京、上海、成都、南京、西安等传统热门城市自然还是"人从众",但要说"世界很大想去看看"的地方,不管是自然生态还是人文风情,新疆、西藏的实 力有目共睹,两地在各类统计数据中都有着极高的出镜率。 航班管家DAST数据显示,国庆期间新疆、西藏、甘肃三个省份的航班量日均同比增长比例最高,较2024年分别增长17.7% 、9.1%、6.0%。 平均每天有3亿人次在路上跑,其中大概有三分之一都是为了旅游,去年被戏称为哪里都有"1亿人在旅游"的盛况仍在继续。 经文化和旅游部数据中心测算,国庆中秋8天假期里,全国国内出游8.88亿人次,较2024年国庆节假日7天增加1.23亿人次。 有意思报告从各大平台获取的数据显示,几乎所有平台出行订单量都 ...
国庆中秋假期,美团旅行出行订单同比增长超过30%
Mei Ri Jing Ji Xin Wen· 2025-10-08 23:21
| 2025年10月9日星期四| NO.1飞猪:国庆中秋假期客单价提升14.6% 10月8日,飞猪发布的《2025国庆中秋假期出游快报》显示,假期出行的客单价同比提升14.6%,"95 后"游客预订人次占比最高。今年国庆中秋假期,多目的地"串游"趋势明显,机票、用车等交通工具类 商品人均预订量同比提升5%,酒店、线路游、门票等商品人均预订量同比提升4.6%。 点评:这一增长反映了中国零售市场的吸引力和移动支付的普及程度。随着中国市场的开放和旅游基础 设施的完善,入境游客的消费潜力被进一步释放。 NO.3美团旅行:平台出行订单同比增长超过30% 10月8日,美团旅行发布的数据显示,长达八天的"超级黄金周"(国庆中秋假期),带动平台出行订单量 较2024年国庆假期增长超30%。 点评:出行订单的增长反映了消费者对旅游市场的热情和需求。这一增长也显示了美团在旅游市场的战 略布局以及市场竞争力的提升。 点评:消费者在假期旅游上的消费意愿和能力有所增强,尤其是年轻一代成为旅游市场的主力军。客单 价提升反映了旅游市场的消费升级趋势。消费者不仅关注价格,更注重旅游品质和体验。 NO.2入境游客使用支付宝在零售品牌消费额同比 ...
国庆中秋假期,美团旅行出行订单同比增长超过30%丨未来商业早参
Mei Ri Jing Ji Xin Wen· 2025-10-08 23:18
每经记者|王郁彪 每经编辑|张海妮 | 2025年10月9日 星期四 | NO.1 飞猪:国庆中秋假期客单价提升14.6% 10月8日,飞猪发布的《2025国庆中秋假期出游快报》显示,假期出行的客单价同比提升14.6%,"95 后"游客预订人次占比最高。今年国庆中秋假期,多目的地"串游"趋势明显,机票、用车等交通工具类 商品人均预订量同比提升5%,酒店、线路游、门票等商品人均预订量同比提升4.6%。 10月8日消息,今年国庆中秋假期前5天,全球入境游客使用支付宝消费金额相比去年同期增长近40%, 外国朋友使用"支付宝碰一下"消费金额同比增长500%。此外,入境购物热度攀升,入境游客使用支付 宝在零售品牌支付的金额较去年同期增长超过200%。 点评:这一增长反映了中国零售市场的吸引力和移动支付的普及程度。随着中国市场的开放和旅游基础 设施的完善,入境游客的消费潜力被进一步释放。 NO.3 美团旅行:平台出行订单同比增长超过30% 10月8日,美团旅行发布的数据显示,长达八天的"超级黄金周"(国庆中秋假期),带动平台出行订单 量较2024年国庆假期增长超30%。 点评:出行订单的增长反映了消费者对旅游市场的热情和 ...
晶采观察丨“花式整活”!节前文旅市场热度攀升
Yang Guang Wang· 2025-09-24 07:50
Group 1 - The tourism market is experiencing a surge in interest as the National Day holiday approaches, with a shift towards unique small towns and immersive experiences rather than traditional popular cities [1] - There is a notable trend of travelers moving from short trips to overnight and in-depth travel, reflecting a deeper appreciation for the essence of travel beyond mere sightseeing [1] - The demand for comprehensive travel services that provide depth and warmth is increasing, indicating a maturation in China's tourism consumption, transitioning from chasing popular destinations to seeking tranquility and genuine experiences [1] Group 2 - The upcoming 2025 National Day and Mid-Autumn Festival "super golden week" is expected to ignite travel enthusiasm, with predictions of continued popularity for international travel and industrial tourism [2] - There is a growing expectation for enhanced holiday services, including improved material support and service optimization, to ensure a safe and enjoyable travel experience [2] - Innovative transportation solutions, such as dedicated trains for concert-goers, exemplify the industry's response to emerging travel demands and the evolving "concert economy" [2]
今年黄金周,没人坐大巴出境游了?
Hu Xiu· 2025-09-18 01:00
Group 1 - The core sentiment among outbound tour operators during the National Day holiday is one of significant decline in customer interest, with many reporting extremely low booking numbers compared to previous years [1][5][6] - Operators like Xiao Wei from a well-known travel agency in Yunnan reported only 18 participants for the entire holiday, a stark contrast to previous years where bookings were robust [6][10] - The traditional large bus tour model is facing challenges as the target demographic has been over-consumed or lacks the financial capability to participate, leading to a decline in interest for these types of tours [9][10] Group 2 - Despite a general increase in travel interest, as indicated by a 16% rise in flight bookings and a 40% increase in hotel search interest for outbound travel, large bus tours are not benefiting from this trend [11][12][15] - The shift in traveler preferences towards smaller, more personalized travel experiences is evident, as younger and middle-class travelers seek deeper engagement rather than the superficial experiences offered by traditional bus tours [17][32] - The travel industry is witnessing a transformation where the demand for group tours is declining, and the preference for independent travel and customized experiences is on the rise [36][41] Group 3 - The travel agency sector is experiencing a shift from being comprehensive trip planners to providing specific services, indicating a loss of traditional value in the eyes of consumers [40][49] - The trend towards smaller, boutique, and customized tours is accelerating, with some agencies successfully pivoting away from large group tours to meet changing consumer demands [44][50] - The future of outbound travel agencies will depend on their ability to adapt to fragmented travel needs and provide tailored solutions, or risk being left behind as consumer preferences evolve [51][52]
2025暑期旅游品质化特征显著 退款问题投诉占比最多
Xin Hua Cai Jing· 2025-09-17 10:25
Group 1 - The domestic tourism market in 2025 is characterized by strong demand, with summer travel showing trends of quality upgrades, diverse travel options, local and surrounding destinations leading, and emerging destinations rising [1] - Family travel accounts for 35% of total summer travel, with a significant 50% increase compared to previous periods; car rental orders for family trips have surged by 98% year-on-year [1] - High-quality hotel bookings in popular domestic destinations have increased by over 40% compared to last year, indicating a shift towards premium accommodations [1] Group 2 - Government regulatory bodies are actively monitoring the tourism market, focusing on areas such as accommodation, dining, and ticket pricing to prevent false promotions and price fraud [2] - Local regulatory departments are innovating supervision methods to enhance regulatory efficiency, although online travel platforms still face issues such as high cancellation fees and misleading advertising [3] - A report highlights seven common issues in summer travel, including high cancellation fees and refund difficulties, reflecting the challenges in consumer rights protection within the tourism sector [3] Group 3 - The increase in consumer complaints during the summer travel season underscores the inadequacies in consumer rights protection mechanisms on online travel platforms [4] - Experts suggest that a collaborative effort among platform self-regulation, innovative supervision, and consumer participation is essential to create a trustworthy travel consumption environment [4]
“超长黄金周”催热旅游市场
Zheng Quan Ri Bao· 2025-09-10 16:27
Group 1 - The "Golden Week" during the National Day and Mid-Autumn Festival is expected to see a significant increase in travel bookings, with popular routes selling out early [1][2] - Travel consumption trends indicate that consumers are planning trips earlier than in previous years, favoring domestic long-distance travel and diverse experiences such as themed and cultural exploration tours [1][3] - Data from various travel companies show a substantial increase in travel activity, with a 130% year-on-year rise in travelers and over 120% growth in GMV for the "Golden Week" [1] Group 2 - Car rental demand for domestic self-driving trips is projected to grow by 5.8% year-on-year, while outbound self-driving demand is expected to rise by 12.5%, indicating a peak in travel activity [2] - Major travel agencies are preparing for the holiday rush by securing popular travel resources and enhancing service quality to meet increased demand [2] - The tourism industry is experiencing a trend of consumption upgrading, with tourists seeking more immersive experiences and personalized services, leading to the emergence of new business models that integrate tourism with culture, sports, and wellness [3]
暑期旅游市场供需两旺 出入境游持续升温
Zhong Guo Zheng Quan Bao· 2025-09-01 23:01
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! ● 本报记者 杨梓岩 2025年暑运(7月1日至8月31日)期间,全国民航与铁路运输数据显著增长,展现出强劲的出行复苏势 头。暑期文旅消费持续活跃,避暑游、中高端住宿需求提升,同时"首乘"旅客群体扩大成为消费升级新 亮点。随着国庆中秋假期临近,旅客出行计划提前,出境游及错峰出行意愿进一步增强,旅游市场有望 延续热度。 民航"首乘"旅客快速增长 "入境游的火爆以及非一线城市居民较高的出境游热情,带动了暑期国际航线客运量的增长,整体增幅 显著高于国内航线。"同程研究院首席研究员程超功对记者表示,根据航班管家数据,7月份民航国际航 线的客运量同比增长26.3%,快于国内航线3.7%的增幅。在留学生群体暑假家校往返旅行及亲子出境游 需求带动下,暑期国际长线航班预订热度也相对较高。 今年暑期国内和国际热门航线的机票价格较为亲民,长线游选择飞机出行的性价比较高,显著拉动了民 航客运量的增长,尤其是"首乘"旅客增幅明显。 同程研究院预计,整个暑期将有约600万人首次乘坐飞机出行,主要以儿童、学生及银发族为主。"首 乘"旅客的快速增长是大众旅行消费升级 ...
两女子花3万雇24人陪爬泰山引争议
Xin Lang Cai Jing· 2025-08-30 16:33
两女子花3万雇24人陪爬泰山引争议 两女子花3万雇24人陪爬泰山引争议 特别声明:以上文章内容仅代表作者本人观点,不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 #两女子花3万请24位陪爬登顶泰山# 前有263斤男子花2万多让轿夫抬上峨眉山引发热议,今又有两女子 花3万请24位陪爬登顶泰山。若单纯为登山,请2-3位陪爬与24位差别不大,除非是追求人多带来的情绪 价值。但也不排除有模仿前者博流量、做自媒体起号的可能。当下,部分人为了吸引眼球、获取流量, 不惜制造各种噱头。这种行为不仅偏离了登山的初衷,还可能引发不良的社会风气。旅游消费升级下, 追求个性化服务无可厚非,但应建立在真实需求之上,而非为了炒作。相关部门和平台也需加强监管, 避免此类"博眼球"行为泛滥,让旅游回归本质,莫让消费升级变了味。#微博智搜内容共创计划# ...
喧嚣背后“暑运”市场悄然变革,大众休闲度假将取代集中出游
Hua Xia Shi Bao· 2025-08-29 12:42
Core Insights - The 2025 summer travel season has shown strong growth in demand for travel services, with significant increases in order volume and traveler numbers, indicating a prosperous market for online travel service providers (OTAs) [2][3] - The travel market is undergoing a transformation driven by factors such as market maturity, changing consumer habits due to declining birth rates, and a shift towards leisure travel [2] Group 1: Market Performance - Alibaba's travel platform, Fliggy, reported a strong demand for travel during the summer, with a 9.9% year-on-year increase in average order value [3] - Ctrip's report highlighted that nearly half of domestic travelers opted for long-distance trips, reflecting a more rational consumption structure [3] - Popular cooling destinations like Guizhou and Yunnan saw order increases of over 80%, while lesser-known spots like Chifeng and Dandong experienced a 200% rise in orders [3] Group 2: Regional Highlights - Xinjiang's tourism orders increased by over 20% during the summer, with a notable 68% rise in interest due to the popularity of the TV series "A Mortal's Journey to Immortality" [4] - Shanxi's tourism saw a 43% increase in ticket sales, with a 40% rise in overall orders, making it one of the top three cities for growth during the summer [5] Group 3: Consumer Trends - The student demographic remains active in travel, with a 15.1% increase in average order value, indicating a preference for higher-quality travel experiences [5] - The trend of "sports + cultural tourism" was exemplified by the 2025 Curry Brand Asia Tour in Chongqing, which saw a sixfold increase in visitors [5] Group 4: Airline Industry Insights - The civil aviation sector is experiencing record passenger volumes, with an estimated 150 million travelers expected during the summer, marking a historical high [6] - Despite the increase in passenger numbers, average ticket prices for domestic flights have decreased, with a 7.5% drop in July compared to the previous year [7][8] Group 5: Hotel Industry Trends - Hotel bookings show a significant increase in demand for mid to high-star hotels, with consumers willing to pay more for better accommodations [9] - The trend indicates a shift towards higher-quality lodging experiences, particularly among families traveling during the summer [9]