（来源：沈阳晚报） 转自：沈阳晚报 在全国旅游市场不断演变的浪潮中，沈阳也正经历着一场客群结构的深化变革。曾经，中老年群体是沈 阳旅游市场的主力军，而如今，Z世代等年轻一代正逐渐占据主导地位，成为推动沈阳旅游发展的核心 力量。这一转变背后，蕴含着特殊消费时代的特征、国家拉动消费的政策导向以及地方特色活动的有力 推动等多重因素。 沈阳旅游"青"力全开 年轻人成"主力大军" 同程旅行平台酒店及景区预订数据显示，2026元旦假期，沈阳游客中21至30岁的年轻人占比约52%，20 岁以下青少年游客占比约10%。整体上，沈阳元旦假期旅游市场，30岁以下年轻人是绝对主力。 途牛《2026元旦出游消费盘点》报告数据显示，元旦假期到访沈阳的途牛用户中，80、90后家庭客群占 据了更高的比例，出游人次占比分别为35%和31%。此外，00后也对沈阳展现出了浓厚的兴趣，出游人 次占比超15%。从出游天数来看，元旦假期90后在沈阳目的地的平均出游天数达到了2.5天，00后平均 出游天数达到了2.3天。 飞猪旅游平台的数据进一步印证了这一趋势。元旦假期，以90后为主导的用户画像中，沈阳线路游预订 量同比去年增长超5倍，门票预订量同比去 ...

转自：智通财经 陕西旅游和主承销商中金公司综合考虑基本面、所处行业、同行业上市公司估值水平等因素，协商确定 发行价格为80.44元/股，对应2024年发行市盈率12.37倍，募资总额15.55亿元，与招股书披露的预计募 资规模持平。1月6日，陕西旅游作为2026年A股首家新上市公司成功登陆沪市主板，开盘价131.15元， 较发行价80.44元上涨63.04%。 智通财经1月6日讯（记者 沈娇娇）今日，陕西旅游（603402.SH）在上交所主板正式上市交易，这是 2026年A股首家新上市公司，也是近5年来A股首家文旅类新上市企业。 （智通财经记者 沈娇娇） 陕西旅游主要从事旅游演艺、旅游索道、旅游餐饮等业务，公司依托华清宫、华山等优质旅游资源，经 营业务稳定，旗下《长恨歌》《12·12西安事变》等演艺节目在消费者中有较高知名度，索道业务技术 指标及行业口碑也处于国内领先位置。 MACD金叉信号形成，这些股涨势不错！ 有投行人士向智通财经记者表示，陕西旅游是近5年来A股首家文旅类上市企业，体现了资本市场对具 备稳定盈利能力、成熟商业模式的消费类企业的支持与认可，也反映出资本市场在服务实体经济、支持 提振和扩大消费 ...

Core Insights - The New Year's holiday in 2026 has significantly boosted tourism consumption, with a notable increase in bookings for flights, hotels, and vacation rentals, driven by the "please take 3 days off and rest for 8" holiday trend [1][2] Domestic Travel - The domestic travel market is characterized by a blend of short-term micro-vacations and long-term deep travel, with core city clusters actively engaging in consumption [2] - Popular destinations include Northeast China, Hainan, Yunnan, Xinjiang, and Sichuan, with a 176% year-on-year increase in bookings for winter sun destinations [2] - The trend of "cross-regional travel" is evident, with over 50% of bookings for southern destinations made by northern travelers [2] Consumption Trends - There is a diversification in consumption scenarios, with events driving interest in various destinations, such as the popularity of Chinese-themed amusement parks [3] - The demand for high-quality accommodations and personalized services has increased, with family and child-friendly options seeing significant growth [4] - Bookings for family-oriented vacation rentals have surged, with orders for two-bedroom and larger properties increasing by 13% and 227% respectively [4] External Influences - The implementation of Hainan's duty-free shopping policy has led to a 20% increase in visitors since December 2025, with hotel and rental occupancy rates more than doubling [5] Cross-Border Travel - The cross-border travel market is experiencing a dual recovery, with both outbound and inbound tourism gaining momentum [6][7] - Popular outbound travel themes include island vacations and destinations with visa-free access, with significant growth in bookings from non-first-tier cities [7] - Inbound tourism is also on the rise, with a 5-fold increase in foreign visitors to Sanya, and a diverse range of cities being popular among international travelers [8]

1月3日，南方财经记者从广东省文化和旅游厅获悉，2026年元旦假期，全省旅游市场实现"开门红"，全省接 待游客1787.5万，日均同比增长34.8%，实现旅游收入99.8亿元，日均同比增长39.8%；全省4A级及以上景区 接待游客556.1万人次，日均同比增长15.3%。 同日，携程的广东省2026年元旦旅游市场报告（以下简称"报告"）显示，广东省在线旅游市场元旦期间表现 强劲，OTA接待人次同比2024年元旦增长76.3%，旅游消费金额同比增长102.4%，消费增速显著高于人次增 速，显示出市场活力与消费潜力的双重提升。 省内市场差异化增长 报告显示，从全国竞争格局来看，广东省在人次和金额两项核心指标上均位居全国省份首位，充分彰显了 其作为全国旅游大省的市场地位和综合吸引力。 广东省内各地市旅游市场呈现差异化增长态势。从人次规模看，广州、深圳、佛山稳居前三，珠海以 110.0%的增速跃居第四位，东莞、惠州分列第五、第六位。 从消费金额看，广州、深圳依然领跑，珠海凭借196.6%的增幅升至第三位，佛山以264.0%的增速跃居第四 位。同时，粤东粤西北城市也展现出强劲的增长势头，反映出全省旅游市场区域均衡发展态 ...

格隆汇12月17日丨旅游淡季不淡已成常态随着各大滑雪场陆续"开板"，冬季旅游大幕正式拉开。冰雪游 与避寒游双轮驱动格局成形，消费需求向多元化、个性化、深度化升级，"淡季不淡"已成行业常态。综 合各大旅行社及在线旅游平台数据，今年冬季出游预订人次已超去年同期，市场呈现"启动早、预订 旺"的显著特征。与往年相比，年轻游客占比大幅提升，冰雪游和避寒游成为两大核心主题。近一周"冬 季旅游"搜索热度环比上涨300%，"滑雪"平均热度涨幅超66%，"附近的滑雪场"搜索量同比增长87%。 ...

印象大红袍(2695.HK)发布公告，公司拟全球发售36,100,000股H股，其中香港发售股份3,610,000股，国 际发售股份32,490,000股，另有5,415,000股超额配股权。招股日期为2025月12日至12月17日，最高发售 价4.10港元，每手买卖单位1000股，入场费约4,141.35港元。 据悉，印象大红袍股份有限公司是国有文旅服务企业，总部位于福建省武夷山，自2017年1月20日起于 新三板挂牌（股票代码：870608）。印象大红袍依托世界自然与文化双遗产地武夷山的独特资源，具有 不可复制性，其以文化演艺为核心，致力于提供综合文旅体验，其打造的山水实景演出《印象·大红 袍》更是已成为武夷山有口皆碑的文旅表演，成功吸引了国内外众多游客。 根据弗若斯特沙利文数据，按文旅演出节目销售收入计，印象大红袍2024年在中国文旅演出市场排名第 八；其标志性演出《印象·大红袍》票房收入计在2024年中国所有旅游山水实景演出中排名第三，在所 有文化旅游演出中排名第十，稳居国内文旅演出行业头部。 顺应文旅融合大势，铸就区域演艺标杆 中国文旅市场正在进行一场重塑，过去"上车睡觉、下车拍照"的观光游，正快速 ...

Core Insights - Lushan tourism has seen a significant increase in visitor numbers, with over 19.5 million visitors from January to October, representing a nearly 28% year-on-year growth [1] - The transformation of Lushan tourism is driven by a deep internal reform aimed at enhancing service quality and product offerings, aligning with national economic development plans [1] Group 1: Service Enhancements - The introduction of thoughtful services, such as free ginger tea and warm clothing rentals, has contributed to a positive visitor experience [1] - The establishment of a permanent service team at scenic spots has improved visitor interactions and satisfaction [2] - The transportation services have been upgraded with added amenities like shade structures, seating, and entertainment during peak times [2] Group 2: Innovative Tourism Products - Lushan has focused on creating immersive experiences for visitors, such as interactive light displays and character interactions in scenic areas [3] - New business ventures, including KTV bars and modern cafes, have diversified the tourism offerings and enhanced the local atmosphere [3] - The local government aims to elevate Lushan to a world-class tourist destination, emphasizing high-quality and premium tourism experiences [3]

Core Insights - The sales of tickets and entertainment packages for the Double 11 event have exceeded 1 million, significantly surpassing last year's total sales during the same period [1][5] - Travel-related merchants have experienced strong growth, with the number of merchants achieving over 10 million in transaction value during Double 11 significantly exceeding last year [5] Group 1: Sales Performance - As of October 29, ticket and entertainment package sales have surpassed 1 million, with international and domestic travel products showing substantial growth compared to last year [1] - Sales of chartered tours and visa services have increased by over 50% compared to the same period last year [1] - The number of travel agencies and vacation merchants achieving over 10 million in sales during Double 11 has significantly increased compared to last year [5] Group 2: Consumer Trends - Consumers are increasingly willing to spend on quality and engaging travel experiences, as indicated by the popularity of new travel products [5] - The introduction of overseas charter services and unique travel packages, such as helicopter tours, has attracted significant consumer interest [5] - The trend towards all-inclusive cruise travel has shown remarkable growth, with international cruise transaction users increasing by nearly 30% year-on-year [5] Group 3: Popular Products - Major theme parks and resorts have launched attractive promotional products, with brands like Chimelong, Shanghai Disneyland, and Universal Studios Beijing participating [5] - Domestic cruise sales have surged by 200% compared to last year, with specific products like the Three Gorges cruise seeing over 26,000 units sold [5] - A newly launched tour package to Murmansk for viewing the Northern Lights has quickly gained popularity, achieving over 10 million in sales within 24 hours of its launch [6]

Group 1 - The core viewpoint of the articles highlights the significant growth in sales and consumer interest in travel-related products during the Double Eleven shopping festival, with ticket and package sales exceeding 1 million units, surpassing last year's total sales [1] - International cruise transactions saw a nearly 30% increase in user numbers compared to the previous year, while domestic cruise sales surged by 200%, indicating a strong demand for cruise travel [2] - Major theme parks and resorts, such as Shanghai Disneyland and Universal Studios Beijing, have introduced attractive packages, enhancing consumer experience and increasing booking flexibility [1][2] Group 2 - The newly established Qiuou Travel flagship store on Fliggy achieved over 10 million in sales within 24 hours of its Double Eleven launch, with a focus on unique travel experiences like the Murmansk Northern Lights tour [3] - The travel habits of consumers are evolving, with a growing willingness to pay for quality and unique experiences, prompting businesses to innovate in their offerings [2] - The introduction of new travel formats, such as overseas car rental services and helicopter tours, has attracted significant consumer interest, demonstrating the market's adaptability to changing consumer preferences [2]

Core Insights - The National Day holiday saw a record high in domestic travel, with 8.88 billion trips taken during the 8-day period, an increase of 1.23 billion trips compared to the previous year [4] - Young travelers aged 20-30 made up over 50% of travel bookings, indicating a shift in the demographic of domestic tourism [4] - There is a notable increase in long-distance travel, with a 14% rise in trips over 3200 kilometers, highlighting a growing trend towards exploring remote destinations [8] Travel Trends - The total cross-regional movement of people reached 2.432 billion, marking a historical peak for the same period [2] - Popular destinations included traditional cities like Beijing and Shanghai, as well as emerging hotspots like Xinjiang and Tibet, which saw significant increases in flight bookings [7][8] - International travel is also on the rise, with Southeast Asia and East Asia being the most popular regions, particularly Japan, Thailand, and South Korea [9][10] Changing Preferences - Travelers are increasingly seeking unique experiences rather than traditional sightseeing, with a focus on comfort and deeper engagement during trips [15][19] - The concept of "Staycation" is gaining traction, with a 52% increase in hotel bookings for stays of two days or more during the holiday [18] - Young travelers are exploring lesser-known international destinations, with countries like Saudi Arabia, Egypt, and New Zealand seeing a surge in hotel bookings [11] Market Implications - The tourism industry is witnessing a shift from "show-off" travel to more personalized experiences, reflecting a change in consumer behavior [19] - The demand for diverse travel experiences is increasing, posing challenges for tourism companies to enhance their offerings and services [26]