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拓邦罗马尼亚基地产能扩张加速,中资企业出海重构“欧盟制造”价值坐标系
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-31 02:57
Core Viewpoint - Chinese enterprises are undergoing a profound transformation in their globalization strategy, shifting from product and manufacturing output to brand building and full industry chain collaboration, particularly in the European market [1] Group 1: Investment and Expansion - Tuobang Co., Ltd. strategically invested in a manufacturing base in Timișoara, Romania, covering over 12,000 square meters, which commenced production in 2023 [2] - The base is designed to comply with EU regulations and has achieved various international quality and management certifications, including ISO9001, ISO14001, and ISO45001 [2] - By July 2025, the base is expected to have 13 production lines, with plans to expand to 32 lines, achieving an estimated annual production capacity of 12 million units [2] Group 2: Supply Chain Resilience - The Romanian base enhances supply chain resilience by leveraging the "Made in Europe" label, which increases product recognition and provides stable supply, cost optimization, compliance quality, and timely response [4] - The location in Central and Eastern Europe allows for rapid local procurement of raw materials and standard components, reducing delivery times to 1-2 weeks compared to traditional global procurement methods [4][7] - Finished products can be shipped to major European markets within 1-3 days, significantly faster than shipping from China, which can take from one week to 80 days [4] Group 3: Flexibility and Customization - The Romanian facility is equipped with advanced automation equipment to support diverse and customized manufacturing needs, enabling agile responses to European customer orders [5] - The base's geographical proximity allows for dynamic adjustments to production and delivery plans, aligning with Just-in-Time (JIT) production models, thereby reducing customer inventory costs [5][8] Group 4: Cost Advantages and Compliance - The "Made in Europe" label, combined with the cluster effect of the upstream and downstream supply chain, offers significant cost advantages, with EU internal logistics costs being 20%-40% lower than imports from Asia [7] - The Romanian base adheres to EU environmental and labor regulations, facilitating easier market access and compliance for customers, particularly in the electronics manufacturing sector [7] - The facility's compliance with strict EU regulations like RoHS and REACH reduces customers' compliance costs and enhances their competitive edge in international markets [7] Group 5: Customer Proximity and Service - The Romanian base's geographical and cultural proximity to customers enhances local service efficiency, allowing for real-time communication and rapid problem resolution [8] - Customers can supervise production on-site and receive initial solutions within 24 hours, with technical support arranged within 2-3 working days [8] - Local handling of defective products and repairs improves response efficiency and minimizes delays caused by traditional cross-border logistics [8] Group 6: Future Outlook - As production capacity and system capabilities continue to improve, the Romanian base is positioned to become a core hub for the European market, linking local resources with Tuobang's global manufacturing network [10] - The base aims to empower customers with resilient supply chains, agile market responses, and optimized operational costs, fostering long-term value and sustainable growth in the European high-end manufacturing sector [10]