Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The video codec technology is crucial for processing massive video data, driving the development of the digital visual industry [6] - The evolution of video codec standards is closely tied to patent management, influencing both the efficiency of technology dissemination and the healthy development of the industry ecosystem [6][7] - The report analyzes the global landscape of standard-essential patents (SEPs) and standard proposals in the video codec field, focusing on H.264/AVC, H.265/HEVC, and H.266/VVC standards [8] Summary by Sections Video Codec Standardization and Industry Development - The market has formed a diversified video codec standard ecosystem influenced by technological evolution, commercial competition, and geopolitical factors [16] - The three main standard camps are H.26x/MPEG-x, AVS, and AVx, each playing a significant role in the global video codec market [27] Video Codec Industry Application - Video codec technology impacts various sectors, including streaming services, video conferencing, digital TV broadcasting, and video surveillance [28] - H.26x/MPEG-x standards are widely used across all application scenarios, while AVS standards are primarily applied in China, and AVx standards are gaining traction in the streaming domain [35] Standard-Essential Patent Utilization - The video codec field has two main patent pool management organizations: Via Licensing Alliance and Access Advance, managing SEPs for H.264/AVC and H.265/HEVC standards [37] - The report highlights the increasing frequency of SEP licensing disputes, which are expanding beyond traditional device manufacturers to include content providers [49]