Core Viewpoint - Vitasoy International (00345.HK) continues to struggle with declining performance, reporting a 6% year-on-year decrease in revenue for the first half of the 2026 fiscal year, primarily due to a significant drop in sales in the mainland China market [1][2]. Group 1: Financial Performance - For the first half of the 2026 fiscal year, Vitasoy reported revenue of HKD 3.227 billion, a decrease of 6% year-on-year [1]. - The company's operating profit was HKD 247 million, down 4% year-on-year, while the profit attributable to shareholders increased by 1% to HKD 172 million [1]. - Revenue from the mainland China market was HKD 1.778 billion, representing a 9% decline year-on-year, which was the main contributor to the overall revenue drop [1]. Group 2: Market Dynamics - Vitasoy's market share in the plant-based beverage sector has been pressured by increased competition from major players like Mengniu, Yili, and Dali Foods, which have launched their own soy milk products [2]. - The overall growth of the plant-based beverage market in China has slowed, with a reported year-on-year growth rate of only 2% in 2023 [2]. - The rise of new consumption channels such as social e-commerce and membership stores has further challenged Vitasoy, which has traditionally relied on conventional retail networks [2]. Group 3: Strategic Initiatives - Vitasoy is attempting to revitalize its product line by introducing new offerings such as sugar-free lemon tea and high-fiber soy milk, with plans to increase the proportion of low-sugar or no-added-sugar products to 80% by the 2030/31 fiscal year [5]. - The company has implemented price reductions of approximately 10%-15% on its lemon tea products in the mainland market to stimulate sales [5]. - Vitasoy has also partnered with over 800 Lawson convenience stores and various dining establishments in regions like Hunan and Hubei to launch breakfast sets aimed at boosting sales [5]. Group 4: Leadership Changes - Vitasoy has experienced several leadership changes in its mainland operations, with the latest appointment of Wang Dong, a former executive from Procter & Gamble and PepsiCo, as the head of mainland operations [3]. - The company is in a transitional phase regarding its leadership, with the founder's daughter, Luo Qimei, being seen as a potential successor to the current chairman, Luo Youri [6].