植物饮料崛起

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王老吉WALOVI国际罐全球首发,东方天然植物饮料重塑全球饮品格局
Jin Tou Wang· 2025-08-25 03:37
Core Insights - The global beverage market is entering a new phase with the launch of Wanglaoji's international cans, representing a significant brand upgrade and the introduction of four new products that embody Eastern health philosophy [1][2]. Product Launch - Wanglaoji unveiled four new international can products: Roselle Pearl Red Classic, Bright Dawn Orange Sugar-Free, Glazed Gold Original, and Misty Blue Sparkling, designed to resonate with global consumers while reflecting Eastern aesthetics [2]. - The brand's new visual identity, WALOVI, aims for clear and effective global communication, ensuring easy recognition and memory [2]. Financial Performance - Wanglaoji's parent company, Baiyunshan, reported a revenue of 6.499 billion yuan for the first half of 2025, marking an 8.38% year-on-year increase, with both operating profit and net profit showing double-digit growth [3]. - The growth is attributed to enhanced product offerings, deeper collaboration with major restaurant platforms, and increased brand investment targeting younger consumers [3]. Market Position - Wanglaoji holds nearly 50% market share in the domestic plant beverage segment, leading the industry in brand growth rate and various key performance indicators [4]. - The global plant beverage market is experiencing rapid growth, with a compound annual growth rate of nearly 10% from 2019 to 2024, contrasting with a decline in the carbonated beverage market [4]. Global Expansion Strategy - Wanglaoji has signed partnerships with major platforms like Dazhong Dianping and Meituan to penetrate local consumption scenarios and reshape consumer habits globally [6]. - The international cans have been launched in major Chinese cities and are set to expand into Southeast Asia, North America, Europe, and Oceania [6]. Brand Philosophy - The brand emphasizes the importance of natural ingredients and health, aiming to establish a global presence with a unified image and product matrix that meets diverse consumer needs [5]. - Wanglaoji's international branding strategy aims to transform Eastern health philosophy into a recognizable global consumer symbol [7]. Market Trends - The demand for health-oriented beverages is reshaping the beverage category, with plant-based drinks gaining prominence [3][4]. - Emerging markets like Southeast Asia and the Middle East are identified as new growth areas, with Southeast Asia's plant beverage growth rate reaching 25% in 2023 [6].