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王老吉WALOVI国际罐全球首发,东方天然植物饮料重塑全球饮品格局
Jin Tou Wang· 2025-08-25 03:37
Core Insights - The global beverage market is entering a new phase with the launch of Wanglaoji's international cans, representing a significant brand upgrade and the introduction of four new products that embody Eastern health philosophy [1][2]. Product Launch - Wanglaoji unveiled four new international can products: Roselle Pearl Red Classic, Bright Dawn Orange Sugar-Free, Glazed Gold Original, and Misty Blue Sparkling, designed to resonate with global consumers while reflecting Eastern aesthetics [2]. - The brand's new visual identity, WALOVI, aims for clear and effective global communication, ensuring easy recognition and memory [2]. Financial Performance - Wanglaoji's parent company, Baiyunshan, reported a revenue of 6.499 billion yuan for the first half of 2025, marking an 8.38% year-on-year increase, with both operating profit and net profit showing double-digit growth [3]. - The growth is attributed to enhanced product offerings, deeper collaboration with major restaurant platforms, and increased brand investment targeting younger consumers [3]. Market Position - Wanglaoji holds nearly 50% market share in the domestic plant beverage segment, leading the industry in brand growth rate and various key performance indicators [4]. - The global plant beverage market is experiencing rapid growth, with a compound annual growth rate of nearly 10% from 2019 to 2024, contrasting with a decline in the carbonated beverage market [4]. Global Expansion Strategy - Wanglaoji has signed partnerships with major platforms like Dazhong Dianping and Meituan to penetrate local consumption scenarios and reshape consumer habits globally [6]. - The international cans have been launched in major Chinese cities and are set to expand into Southeast Asia, North America, Europe, and Oceania [6]. Brand Philosophy - The brand emphasizes the importance of natural ingredients and health, aiming to establish a global presence with a unified image and product matrix that meets diverse consumer needs [5]. - Wanglaoji's international branding strategy aims to transform Eastern health philosophy into a recognizable global consumer symbol [7]. Market Trends - The demand for health-oriented beverages is reshaping the beverage category, with plant-based drinks gaining prominence [3][4]. - Emerging markets like Southeast Asia and the Middle East are identified as new growth areas, with Southeast Asia's plant beverage growth rate reaching 25% in 2023 [6].
中国植物饮料龙头企业加速拓展海外市场
Xin Hua Cai Jing· 2025-08-19 12:01
Core Insights - The demand for health-conscious products is reshaping the global soft drink market, with Wanglaoji, a leading Chinese herbal beverage company, accelerating its overseas expansion to capitalize on this trend [1][2] - Wanglaoji launched four international canned products under the "WALOVI" brand in Shanghai, partnering with various international collaborators to enhance its global presence [1] - The global plant-based beverage market is projected to grow at a compound annual growth rate (CAGR) of nearly 10% from 2019 to 2024, contrasting with a 6.7% decline in the carbonated beverage market from July 2023 to June 2024 [1] Company Strategy - Wanglaoji is intensifying its overseas supply chain development, having signed agreements with multiple partners in 2023 to implement a "supply chain collaboration + localized production + deep distribution" model [2] - The company has experienced a 6.5-fold growth in its overseas market over the past decade, with an annual compound growth rate exceeding 25% [2] - Wanglaoji has been the top seller in the global plant-based beverage market for five consecutive years, according to a report by Frost & Sullivan [2] Product Development - The introduction of the international canned products is a significant step for Wanglaoji in adapting its product offerings to meet diverse global demands [2] - The international cans are currently available in major Chinese cities and will soon be launched in Southeast Asia, North America, Europe, and Oceania [2]
携手宝钢东南亚布局本土生产,王老吉押注凉茶出海
Di Yi Cai Jing· 2025-08-19 08:53
Core Viewpoint - Wanglaoji is expanding its international presence by establishing production lines in Malaysia and signing a global strategic cooperation agreement with Baosteel Packaging, aiming to localize production in Southeast Asia and beyond [1][3]. Group 1: International Expansion - Wanglaoji has launched its international can product in multiple Chinese cities and plans to expand into Southeast Asia, North America, Europe, and Oceania [3]. - The company is focusing on local production in Southeast Asia through exporting concentrated liquids for local bottling, with the first batch produced in Malaysia [3]. - Wanglaoji's overseas market has grown 6.5 times over the past decade, with a compound annual growth rate exceeding 25% [4]. Group 2: Market Trends - The global plant-based beverage industry is experiencing explosive growth, with a compound annual growth rate of nearly 10% from 2019 to 2024, and Southeast Asia's plant-based beverage market is projected to grow by 25% in 2023 [3]. - The domestic beverage market is highly competitive, prompting Wanglaoji to seek new growth avenues through international expansion [3][4]. Group 3: Strategic Partnerships - Wanglaoji has partnered with Baosteel Packaging to leverage its production capabilities in Southeast Asia, enhancing supply chain collaboration and accelerating market penetration [3]. - The cooperation includes joint efforts in new packaging material development and utilizing existing production capacity in three Southeast Asian countries [3]. Group 4: Revenue Insights - Wanglaoji is a key revenue source for Baiyunshan's health sector, with a revenue growth of 6.15% in 2023, but a projected decline of 12.70% in 2024 [4]. - The company is adapting its products to meet varying consumer preferences in different countries, aiming to enhance its brand recognition and market presence [4][5].
白云山旗下王老吉加速布局出海 WALOVI国际罐全球首发
Core Viewpoint - Wanglaoji, a subsidiary of Baiyunshan, is advancing its brand internationalization with the global launch of its international can products, aligning with the rapid growth of the global plant-based beverage market [1][2]. Group 1: Company Performance - In the first half of 2025, Wanglaoji achieved a main operating revenue of 6.499 billion yuan and a net profit of 1.295 billion yuan, both reflecting double-digit growth rates of 12.69% and 15.87% respectively [1]. - The growth in performance is attributed to the deep exploration of health products, enhanced coverage of traditional channel endpoints, and partnerships with major restaurant platforms to increase penetration in the dining channel [1]. Group 2: Market Position and Trends - Wanglaoji holds nearly 50% market share in the domestic plant beverage segment, with the fastest growth rate in brand share within the industry [2]. - The global plant beverage industry has seen explosive growth, with a compound annual growth rate of nearly 10% from 2019 to 2024, while the carbonated beverage market is experiencing a decline of 6.7% year-on-year from July 2023 to June 2024 [2]. Group 3: International Expansion - Over the past decade, Wanglaoji's overseas market size has increased 6.5 times, with a compound annual growth rate exceeding 25% [3]. - In the first half of this year, Wanglaoji signed agreements with various partners for localized production overseas, employing a model of "supply chain collaboration + localized production + deep distribution" to expand its international footprint [3].
王老吉国际罐全球首发 加速东方植物饮料出海
Sou Hu Cai Jing· 2025-08-18 15:09
上证报中国证券网讯(记者 高志刚)全球饮品市场正迎来"新变量"。8月18日,"中国的王老吉,世界的WALOVI"王老吉国际罐全球发布盛典在上海举行, 四款代表品牌升级的国际罐产品正式亮相。 广州王老吉大健康产业有限公司总经理方达锋、副总经理叶继曾、王平,供应链合作伙伴上海宝钢包装股份有 限公司党委书记朱未来、高级副总裁葛志荣,首批销售合作伙伴大众点评、巨量引擎、淘宝闪购、美团外卖、加拿大JYE公司等企业代表,以及其他合作伙 伴、新闻媒体代表等约300人参加盛典。 "实际上,我们希望把王老吉品牌和王老吉天然植物这个品类推向全球,让全球消费者能喝到另一种不同的饮料、 不同的口味。"谈及出海愿景,叶继曾在接受上证报记者采访时表示,"全球纯植物、纯天然、无糖饮品赛道增长迅猛,王老吉的产品特性恰好与之契合,这 正是我们布局植物饮料出海的核心优势和战略契机。" 破局世界饮品 发布盛典现场,首次在全球亮相的王老吉国际罐备受关注。 叶继曾在发布会上表示, 王老吉的包装与消费场景不断变化与丰富,但始终坚守天然原料与健康理念。本次发布的国际罐,同样深植千年东方草本智慧,又创新融入无糖、气泡等当 代潮流元素,不仅为全球消费者提供健 ...
国际罐首发 王老吉出海寻增
Bei Jing Shang Bao· 2025-08-18 14:27
Core Insights - Wanglaoji has launched its international can product line under the new brand "WALOVI," marking a significant step in its overseas expansion strategy [1][2] - The new product line includes four variants that maintain traditional ingredients while incorporating trendy elements like sugar-free and sparkling options, aligning with current health trends [1] - Wanglaoji's revenue for the first half of 2025 reached 6.499 billion yuan, reflecting an 8.38% year-on-year growth, with both operating profit and net profit showing double-digit increases [2] Company Developments - Wanglaoji has signed partnerships with various companies, including Dazhong Dianping and Meituan Waimai, to enhance its international can distribution [1] - The brand has intensified its marketing efforts by sponsoring popular shows and signing a global celebrity ambassador to attract younger consumers [2] - The company has established a robust overseas supply chain, collaborating with partners in multiple countries to facilitate local production and distribution [2] Industry Trends - The global plant-based beverage market is experiencing rapid growth, with a compound annual growth rate of nearly 10% from 2019 to 2024, while the carbonated beverage market is declining [3] - The launch of the international can is seen as a strategic move that could benefit the overall Chinese herbal tea export market [3] - Challenges remain for beverage companies entering international markets, including competition from established brands and cultural barriers, necessitating localized strategies [3]
国际罐发布 王老吉加速融入全球市场
Zhong Zheng Wang· 2025-08-18 14:03
Core Insights - Wanglaoji International launched four new global canned products, representing a brand upgrade and aiming to integrate deeply into the global market [1] - Wanglaoji's revenue for the first half of 2025 reached 6.499 billion yuan, with a year-on-year growth of 8.38%, and net profit increased by 15.87% [1] - Wanglaoji holds nearly 50% market share in the domestic plant beverage segment, with the fastest brand growth rate in the industry [1][2] Company Developments - Wanglaoji has actively expanded its supply chain overseas, signing partnerships with various companies for localized production [2] - The company aims to establish a stable sales network in key international markets through a model of supply chain collaboration, localized production, and deep distribution [2] Industry Trends - The global plant beverage industry has shown a growth trend, with a compound annual growth rate of nearly 10% from 2019 to 2024 [2] - Health demands are reshaping the beverage category, leading to the accelerated rise of plant-based drinks [1]