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高德扫街榜,阿里的“木马计”?
YOUNG财经 漾财经· 2025-10-17 10:16
Core Viewpoint - The launch of the Gaode Street Ranking by Alibaba has sparked a competitive response from Meituan, indicating a strategic move in the local service market, with significant financial backing and promotional efforts involved [2][20]. Group 1: Gaode Street Ranking Launch - Gaode Street Ranking was launched on September 10, 2023, and has since engaged users through various promotional activities, including a lottery with high-value prizes [3][4][8]. - The initiative has reportedly cost Alibaba over 10 billion yuan in direct promotional expenses within the first month, reflecting a "burn money for traffic" strategy typical of Alibaba [9][10]. - Gaode's commitment to "never commercialize" the ranking aims to create a trustworthy data-driven platform, contrasting with existing local service platforms that rely on ratings and reviews [10][12]. Group 2: Competitive Landscape - Following the launch of Gaode Street Ranking, Meituan announced its own "Street Fire Ranking," indicating a direct competitive response to Gaode's initiative [22][27]. - Other competitors, including Baidu and Douyin, have also reacted by enhancing their own service offerings, showcasing the competitive dynamics in the local service market [23][27]. - The local service market is still in its early stages of online penetration, with significant growth potential projected, which makes this competitive landscape increasingly critical for all players involved [20][22]. Group 3: Business Model and Revenue Streams - Gaode's current revenue model primarily relies on B2B services, including advertising fees, merchant bidding fees, and commission from various services [12][16]. - The Gaode Street Ranking has the potential to drive significant foot traffic to local businesses, with over 1 billion visitors reported during the recent holiday period [14][16]. - Future revenue growth for Gaode will depend on the successful integration of the Street Ranking with its existing services and the ability to monetize the increased traffic effectively [16][20].