Core Insights - The Chinese restaurant market is experiencing intense competition, leading many brands to explore overseas expansion as a second growth curve [1] - "Yu Ni Zai Yi Qi" has successfully opened over 2500 stores globally in 9 years by adopting a "sour fish fast-food" model, breaking category boundaries [1] Group 1: Supply Chain Management - "Yu Ni Zai Yi Qi" has established a comprehensive supply chain system as its core competitive advantage, including production bases for key ingredients and a cold chain network for overseas operations [3] - The company ensures 85% of core ingredients are supplied directly from headquarters, maintaining consistent taste and food safety across global outlets [3] Group 2: Franchise Support System - The brand offers a "nanny-level" support system for overseas franchisees, providing comprehensive assistance from site selection to operational guidance [5] - Digital tools like "Yu Dian Wei" and "Yu Dian Bao" are integrated into store management to enhance operational efficiency and data analysis [6] Group 3: Business Model Innovation - "Yu Ni Zai Yi Qi" employs a light asset model for overseas expansion, utilizing a "small store + light investment + franchising" approach to optimize operations [7] - The management structure is streamlined to enhance efficiency, and the brand is exploring smaller store formats to adapt to high labor costs and operational complexities in foreign markets [7] Group 4: Recognition and Market Position - The company has been recognized with two awards for "2025 Annual Value Enterprise" and "2025 Annual Value Brand," solidifying its position as a reliable choice for Chinese cuisine overseas [9] - With over 2500 franchise stores, "Yu Ni Zai Yi Qi" is seen as a "certain choice" for those looking to invest in the overseas Chinese restaurant market [9]