休闲和策略这两个品类，可以说是 2025 年的爆发品类。SLG 在"冰雪+末日"爆火之后，今年又出现了"开监狱"等新题材，出了不少新爆款；休闲游戏里的 Merge-2 则以"做菜"作为突破口，跑出了「Flambe」和「Tasty Travels」等腰部产品。 「幸福路上的火锅店（My Hotpot Story）」是近几年出海成绩最好的模拟经营游戏之一 | 图片来源：Facebook 其实除了休闲和策略之外，国内厂商在另一个赛道"模拟经营"上也有着丰富经验，但限于品类天花板，成绩不如前两者耀眼，属于"默默发育"类型，而且 有意思的是，和 SLG、合成集中在北京一样，跑出成绩的模拟经营厂商总部集中在成都。 比如微光互动的「房东模拟器 （Rent Please!）」和零下七度的「幸福路上的火锅店 （My Hotpot Story）」。而从最近新上线的一款产品「幸福都市 （Happy Citizens - Mayor Sim，以下简称 Happy Citizens）」来看，成都厂商对模拟经营的改进和迭代还在继续。 Happy Citizens | 图片来源：Bluestack 成立超 10年的成都老厂，题材从"做人" ...

Core Insights - Tencent and miHoYo have recently released promotional videos for their new simulation games, "Grain of Little People" and "Star Bugu," which have garnered significant attention on Bilibili with over 550 million and 260 million views respectively as of October 10 [2] - "Grain of Little People" aims to create a healing experience through its whimsical art style and gameplay, contrasting with Tencent's traditional competitive game offerings [3][7] - The simulation game genre is experiencing a resurgence, with new titles like "Grain of Little People" and "Star Bugu" indicating a shift towards higher quality and immersive gameplay [10] Tencent's "Grain of Little People" - The game features cross-platform play and social elements, focusing on a light-hearted and cute aesthetic [3] - The gameplay involves repurposing familiar objects in creative ways, such as using a clock as a rocking chair and a milk carton as a house [5] - The NPC system is extensive, with over 150,000 words of dialogue and various personality traits, allowing for dynamic interactions with players [6] MiHoYo's "Star Bugu" - "Star Bugu" allows players to own and develop their own planets, explore distant star systems, and meet diverse characters [7] - The game has generated significant anticipation among players since the trademark registration was announced in 2024 [2] Market Trends - The simulation game market has seen substantial growth, with the market size increasing from 1.85 billion yuan in 2018 to 6.6 billion yuan in 2022 [10] - The genre has a strong player retention rate, with a notable female user demographic, comprising over 70% of players and accounting for more than 90% of spending [10] - Recent titles have focused on high-quality production and immersive storytelling, suggesting a competitive shift in the simulation game landscape [10]

Core Points - The game "Meow Meow Tea Restaurant" will be showcased at the 2025 ChinaJoy event in Shanghai from August 1 to 4, allowing attendees to experience a demo version [1] - Developed by the Chinese team LeankomGames, this 3D simulation game focuses on creating a healing experience where players manage a restaurant in a cat forest [1][3] Group 1 - The game features over 50 components for players to customize their kitchen, garden, and outdoor dining areas, creating a whimsical atmosphere [3] - Players can recruit and train over a hundred unique cats, each with different skills, to enhance the restaurant experience [3] - The gameplay includes light strategy elements for efficient restaurant management and a forest exploration feature that uncovers heartwarming stories [3]

Core Insights - The article discusses the newly released game "Line Dog: Animal Hot Spring," which quickly became a bestseller on Steam and received overwhelmingly positive reviews from players [1][10] - The game is characterized as a healing, idle simulation game that allows players to manage a hot spring while multitasking with other activities [1][10] Game Mechanics and Design - "Line Dog: Animal Hot Spring" features a unique design that occupies only a quarter of the screen, making it suitable for casual play while working [1][10] - The game allows players to manage various aspects of the hot spring, such as water temperature and employee hiring, but also includes an idle mechanic where the game continues to generate income without active player involvement [2][10] - The game has been criticized for its lack of engagement over time, as players can achieve significant progress without direct interaction, leading to a sense of detachment from the gameplay experience [2][10] Historical Context of Idle Games - The article references a paper that categorizes idle games, noting that the genre has a long history, with early examples dating back to games like "Angband" and "World of Warcraft" [4][6] - Key milestones in the evolution of idle games include the release of "Endless Progress Bar" in 2002, which is considered the origin of idle games, and "Cookie Clicker" in 2013, which established a numerical growth system for clicker games [4][6] - The introduction of the "rebirth" system in "Clicker Heroes" and the complexity of "Cat Quest Builder" are highlighted as significant developments in the genre [6][10] Design Philosophy of Idle Games - Idle games prioritize game mechanics over graphics or controls, with the core enjoyment derived from the act of "idling" itself [7][10] - Players must balance immediate and offline rewards, and successful players often spend less time playing due to their ability to strategize effectively [7][10] - The design of idle games typically includes diminishing returns on player activity, which challenges traditional gaming notions of constant engagement [7][10] Conclusion on "Line Dog: Animal Hot Spring" - The game embodies many positive traits of successful idle games, such as appealing visuals and straightforward mechanics, but suffers from inherent issues like excessive automation leading to reduced player engagement [10] - The challenge lies in finding a balance between automation and player participation to maintain a sense of achievement and enjoyment [10]