樱花经济

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第一批中国「樱花难民」正在日本骂街
36氪· 2025-03-26 13:51
Core Viewpoint - The article discusses the phenomenon of "sakura refugees," referring to Chinese tourists who travel to Japan for cherry blossom viewing but often miss the peak bloom due to unpredictable weather and timing issues. This trend highlights the growing economic impact of cherry blossom tourism in Japan, despite the challenges faced by travelers [3][10][18]. Group 1: Cherry Blossom Tourism Trends - The cherry blossom season in Japan is a significant draw for Chinese tourists, with four out of the top ten popular international flight routes from China to Japan during the Qingming Festival [4][5]. - The cherry blossom bloom period is notably short, lasting only about seven days, making it a gamble for tourists to time their visits correctly [6][7]. - Weather conditions this year have delayed the cherry blossom bloom, leading to many tourists returning disappointed after missing the peak viewing period [7][24]. Group 2: Economic Impact - The cherry blossom season has historically contributed positively to Japan's economy, with years when blossoms bloom before March 20 showing higher economic growth rates [15][18]. - The phenomenon known as "sakura economy" has emerged, where businesses launch special cherry blossom-themed products to attract tourists, enhancing overall consumption during this period [16][18]. - The influx of Chinese tourists has created a ripple effect in the tourism industry, leading to price fluctuations in flights and accommodations as demand shifts [24][29][30]. Group 3: Social Media Influence - Social media platforms have played a significant role in shaping travel decisions, with influencers promoting early bookings based on cherry blossom predictions, which can lead to misinformation and disappointment [8][20]. - Tourists are increasingly relying on cherry blossom prediction websites, which can vary in their forecasts, leading to confusion and miscalculations regarding the best times to visit [20][22]. Group 4: Traveler Experiences - Many travelers express frustration over their experiences, with some regretting not adjusting their travel plans based on updated bloom forecasts [31][32]. - The article highlights the contrasting experiences of tourists, where some successfully time their visits while others become "sakura refugees," underscoring the unpredictability of cherry blossom viewing [23][32].
第一批中国“樱花难民”正在日本骂街
创业邦· 2025-03-26 10:14
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 来 源丨旅界(tourismzonenews) 作者丨theodore熙少 图源丨AP news 最近,我和身边一些奔赴日本赏樱,却扑了个空的网友们学会一个新词: 樱花难民。 从东京已经返回上海的朋友A小姐就和我分享了自己上周在日本的"难民"经历。 她说用这个词形容自己可真的太贴切了,出发前那一刻还抱有一丝侥幸心理,直到被目黑川、千鸟之渊 含苞待放的花骨朵浇了冷水,才知道自己今年又来早了,"上千块的和服白租了,赏樱行程也临时换成了 商场购物。" 另一个北京出发,在日本京都兜兜转转几天寻觅早樱的B君,昨天终于在一个寺庙旁捕捉到一抹粉色魅 影,当他千辛万苦挤进那些举着相机狂拍的中国人大军,赫然发现竟然是一颗桃树。 京都桃花 3月底至4月初,正值日本樱花盛开的时节,自然少不了中国人身影。 一组航旅纵横向旅界提供的数据显示,截至3月18日,清明假期出入境热门航线top10为:上海-东京、上 海-大阪、北京-东京、上海-中国台北、上海-首尔、上海-新加坡、北京-大阪、上海-曼谷、上海-中国香 港、北京-莫斯科。 10条热门航线 ...