欧洲本地化战略
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深耕欧洲再启新篇丨三一米兰网点盛大揭幕
Xin Lang Cai Jing· 2025-12-12 14:20
Core Insights - The opening of SANY's Milan office marks a significant milestone in the company's strategic expansion in Europe, providing a one-stop service for customers in Italy and surrounding regions [1][9]. Group 1: Company Strategy - SANY has been deeply engaged in the European market for over 15 years, with a projected sales growth of over 40% year-on-year by 2025 [3][11]. - The Milan office is a key step in SANY's localization strategy, serving as a frontline base to enhance customer service and support [3][11]. - The establishment of the Milan office reflects SANY's commitment to increasing its competitiveness in the Italian market and driving substantial business growth [3][11]. Group 2: Local Impact - The opening of the Milan office is expected to create technical and sales job opportunities locally, showcasing SANY's role as a local partner rather than just a product supplier [5][14]. - The local government has expressed optimism about the project, highlighting its potential to improve service capabilities for the manufacturing sector in Italy and create quality employment opportunities [7][16].
深化欧洲本地化战略 中联重科德国工厂首台折臂吊下线交付
工程机械杂志· 2025-09-12 09:42
Core Viewpoint - Zhonglian Heavy Industry has made significant progress in its localization strategy in Europe, highlighted by the successful delivery of the first articulated truck-mounted crane to a customer in Slovakia, marking a key milestone in its European operations [1][2]. Group 1: Localization Strategy - The delivery of the ZLK7600V803 articulated truck-mounted crane represents the integration of "Chinese technology + European manufacturing," meeting CE certification and European road transport regulations while offering high lifting performance and cost-effectiveness [1]. - Zhonglian Heavy Industry has expanded its European manufacturing network, including the establishment of new factories in Hungary and the second phase of its German facility, enhancing local supply efficiency and market responsiveness [2]. - The company has built 13 R&D and manufacturing bases overseas and operates over 30 primary business aviation ports, with products and services covering more than 170 countries and regions [2]. Group 2: Market Position and Future Plans - The localization of production has improved product delivery efficiency and adaptability, receiving positive feedback from European customers [2]. - Zhonglian Heavy Industry aims to leverage its localization advantages to diversify its product offerings in overseas markets, strengthen market coverage, and accelerate its globalization process [2].
中联重科德国工厂首台折臂式随车起重机下线交付 欧洲本地化战略持续深化
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-10 13:07
Core Points - The successful delivery of the first articulated truck-mounted crane from Zoomlion's German subsidiary, Wilbert, marks a significant advancement in the company's localization strategy in Europe [1][2] - The crane model ZLK7600V803 combines "Chinese technology + European manufacturing," meeting CE certification and European road transport regulations while offering excellent lifting performance and cost-effectiveness [2] - Zoomlion has established 13 R&D and manufacturing bases overseas and over 30 primary business aviation ports, covering products and services in more than 170 countries and regions [3] Localization Strategy - The acquisition of Wilbert in 2018 has allowed Zoomlion to transition from a single construction machinery manufacturer to a comprehensive industrial base producing construction cranes, concrete machinery, and engineering cranes [2] - The company has strengthened its competitiveness in the European market by building new factories in Hungary and expanding its operations in Germany, enhancing local supply efficiency and market responsiveness [2] Market Expansion - The collaboration with Slovak customers signifies a commitment to expanding the engineering crane business, with the delivery of the new equipment symbolizing a milestone in Sino-Slovak commercial cooperation [2] - Zoomlion aims to leverage its localization advantages to enrich its overseas product offerings and enhance market coverage and service response [3]
中联重科德国工厂首台折臂吊下线交付
Zheng Quan Ri Bao Wang· 2025-09-10 09:44
Core Insights - Zhonglian Heavy Industry has successfully delivered its first articulated truck crane to a customer in Slovakia, marking a significant advancement in its localization strategy in Europe [1][2] - The crane, model ZLK7600V803, integrates Chinese technology with European manufacturing, meeting CE certification and European road transport regulations while offering excellent lifting performance and cost-effectiveness [1] Group 1 - The delivery of the crane has been positively acknowledged by the Slovak customer, who emphasized the importance of this collaboration in expanding the engineering crane business [2] - Zhonglian Heavy Industry has been deepening its localization strategy in Europe, enhancing its competitiveness in the market and establishing high-end equipment manufacturing bases [2] - The company has built 13 R&D and manufacturing bases overseas and has over 30 primary business aviation ports, with products and services covering more than 170 countries and regions [2] Group 2 - In addition to the German Wilbert factory, Zhonglian Heavy Industry has established a new high-lift factory in Hungary and a second factory in Germany this year, further enhancing its European manufacturing network [2] - The company aims to leverage its localization advantages to enrich its overseas product offerings and strengthen market coverage and service response [2]