Core Viewpoint - The 2025 Panda Carnival Gala in Chengdu serves as a cultural celebration and a model for innovative media integration, highlighting the theme of "co-protecting the panda habitat, building a beautiful world, and sharing open opportunities" [1][4]. Group 1: Event Overview - The gala was broadcasted through over ten official platforms of Xinhua News Agency, showcasing a blend of technology, art, ecology, and culture [1]. - The event featured the debut of the new panda IP characters "Rui Rui" and "En En," created by Mengniu's infant formula brand, Ruibaoen [1][5]. Group 2: Media Strategy - The gala utilized a multi-platform communication strategy, integrating Xinhua's core channels and social media to create a comprehensive dissemination network [4]. - The content team tailored outputs for different platforms, focusing on complete gala content, visual highlights, and emotionally resonant materials [4]. Group 3: Content Creation - The gala's content combined various elements, centering around the panda IP and establishing a structure of "celebrity crossover + emotional storytelling + technological creativity" [4]. - Advanced technologies like AIGC were employed to create an immersive experience, exemplified by the opening segment featuring a virtual panda leading viewers around the globe [4]. Group 4: Cultural and Design Aspects - The Sichuan Provincial Chuanju Theater presented a street dance performance that fused traditional "Bian Lian" with modern street dance, enhancing the panda IP's appeal [5]. - The new panda IP "Rui Rui" and "En En" was designed by Liu Pingyun, a prominent cultural visual creator, who emphasized the emotional connection and family values in the design [5][8]. Group 5: Social Responsibility and Research - Since 2020, Ruibaoen has been involved in a public welfare project to protect pandas, donating to the China Giant Panda Protection and Research Center [8]. - The brand has a strong research foundation, having developed innovative ingredients like "Maternal MLCT" and received multiple awards for its infant formula products [10].