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山海间的“宿”说——青岛民宿的破局与新生
Qi Lu Wan Bao Wang· 2025-10-09 03:16
今年,中秋和国庆双节同庆叠加出超长假期,而青岛的旅游热从9月各大平台发布的榜单就初见端倪。 木鸟民宿发布的《中秋国庆民宿市场预测报告》显示,南京、青岛、北京等城市成为假期最受欢迎的十 大目的地,重庆、长沙、青岛成为最受大学生欢迎的目的地。 旅游热掀起,不少民宿在假期开始前就已经进入满房状态。"我们家一共有36间房,10月2、3、4号这几 天基本满房了。"青岛邂逅美宿主理人单冰表示,今年民宿的预订量还不错,从9月30日上午开始就陆续 有自驾的顾客开始入住了。 记者从多个民宿了解到,不少民宿在假期前几天基本满房,后半程才逐渐有房间空出来。而伴随着高需 求而来的则是价格的"水涨船高"。记者通过对比多家民宿平时和假期的价格发现,不少民宿价格翻倍, 有些甚至高出四星级酒店价格。 不仅满房,酒店的预订也早在几个月前就已开始。游客许先生早在8月就已订好了市南区五四广场附近 的海景民宿,提前预订是他和女朋友出行的习惯。"很多热门房型不提前订就订不到了,而且提前订价 格也不会太高。" 网红民宿的预订则要更加提前。位于灵山岛的醒在海里民宿在社交媒体上人气火爆,躺在床上就能看 海、看日落,美美出片的风景也让民宿每逢节假日便一房难求 ...
又一批抄底大理民宿的人,后悔了
36氪· 2025-03-10 23:59
Core Viewpoint - The article discusses the challenges faced by the homestay industry in Dali, Yunnan, highlighting the oversaturation of the market and the financial struggles of many entrepreneurs who entered the market during a tourism boom, only to find themselves unable to recover their investments [1][9][24]. Market Overview - In 2023, Dali's tourism market saw a significant recovery, with a nearly doubled number of visitors compared to 2019, leading to a surge in homestay prices [9]. - By the end of 2023, Dali had 8,952 hotels and homestays, with a total of 118,500 rooms and 182,100 beds [9][10]. - Despite the influx of tourists, the average occupancy rate during peak times was only about 10 guests per room, indicating a severe oversupply [10]. Entrepreneurial Challenges - Many new entrants to the homestay market underestimated the competition and the operational challenges, leading to a wave of business closures and transfers [8][16]. - For instance, a new entrepreneur, referred to as "October," faced overwhelming operational demands and realized that even during peak seasons, profitability was elusive [5][6]. - Another entrepreneur, "Little Rain," invested over 1 million yuan but struggled to break even, highlighting the financial risks involved [19][21]. Market Dynamics - The article notes a trend of low-price transfers as many owners seek to exit the market, with some selling at significant losses [7][8]. - The influx of new homestays led to a price war, further squeezing margins and making it difficult for many to sustain their businesses [10][12]. Regulatory Environment - The Dali government plans to implement stricter regulations for homestays in 2024, requiring special industry licenses and higher standards for hygiene and safety, which may further challenge small operators [12][13]. Success Factors - Successful operators are adapting by focusing on long-term rentals and diversifying their offerings, such as integrating wellness services into their homestays [23]. - Understanding customer preferences is crucial, with data indicating that family travel is a significant driver of demand in Dali [22]. Conclusion - The Dali homestay market is undergoing a significant transformation, with many entrepreneurs exiting while others adapt to survive. The future success of homestays will depend on their ability to differentiate themselves and meet evolving customer needs [24].