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山海间的“宿”说——青岛民宿的破局与新生
Qi Lu Wan Bao Wang· 2025-10-09 03:16
Core Insights - Qingdao has emerged as a popular tourist destination during the National Day and Mid-Autumn Festival holidays, ranking among the top ten cities for travel according to various platforms [1][2] - The shift in traveler preferences has transformed accommodation from a basic need to an integral part of the travel experience, with many opting for unique lodging options like themed homestays [1][3] - The demand for homestays has led to a significant increase in occupancy rates and prices, with some homestays doubling their rates compared to regular pricing [2][5] Accommodation Trends - The popularity of homestays has surged, with many fully booked ahead of the holidays, indicating a strong demand for unique lodging experiences [2][3] - Travelers are increasingly seeking scenic accommodations, particularly those with ocean views, which are highly sought after in Qingdao [3][4] - The rise of "homestay+" models is evident, where operators are integrating additional experiences such as local activities and cultural events to enhance guest experiences [5][7] Market Dynamics - As of the end of 2024, Qingdao is expected to have over 3,000 homestays, providing more than 30,000 beds, reflecting a growing market [5][9] - The homestay market faces challenges such as homogenization and quality assurance, prompting operators to innovate and diversify their offerings [5][6] - Operators are adjusting pricing strategies and enhancing service quality to attract more guests, with some reducing prices by approximately 15% compared to the previous year [7][8] Government Support - The Qingdao government is actively supporting the development of high-quality tourism homestays, offering financial incentives ranging from 100,000 to 300,000 yuan [9] - Plans are in place to establish new provincial-level tourism homestay clusters and rural hotels by the end of 2025, aiming for comprehensive coverage of various homestay categories [9][10]
舟山泼墨绘“绿”奔赴“新”程
Core Viewpoint - Zhoushan Islands are exemplifying the concept of "Lucid waters and lush mountains are invaluable assets" through various ecological and sustainable development practices, marking the 20th anniversary of this philosophy's introduction [1]. Group 1: Ecological Development - The establishment of the first local standard for ecological product value accounting in a marine area in Zhoushan provides a model for realizing ecological product value [1]. - Zhoushan is committed to high-level construction of a marine garden city, promoting the brand "Green Development Looks at Zhoushan" [1]. - The transformation of the Dihai Bay area from an industrial port to a beautiful ecological park illustrates the successful implementation of the "Two Mountains" concept [2]. Group 2: Environmental Management - Comprehensive water environment governance has turned previously polluted rivers into clean waterways, showcasing effective ecological resource management [4]. - Zhoushan ranks among the top cities in air quality in China, with a centralized sewage collection rate of 86.45% and a waste classification rate of 86.1% as of 2024 [4]. - The city has implemented a "no leaf sweeping" initiative to enhance seasonal aesthetics and established a real-time monitoring platform for environmental data [4]. Group 3: Rural Transformation - The transformation of rural areas, such as the New Village and Milin Village, demonstrates successful rural environmental improvement and the development of new tourism and hospitality industries [7][8]. - The "One Village, One Product" initiative has led to the creation of garden-like villages, enhancing local tourism and community engagement [8]. - Zhoushan has achieved a 50% coverage rate for beautiful rural areas, with significant investments in modernizing small towns and villages [8]. Group 4: Marine and Ecological Protection - Zhoushan has established a comprehensive marine sanitation mechanism to manage marine waste effectively, contributing to the protection of its marine ecosystem [10]. - The city has completed 113 out of 149 ecological infrastructure projects aimed at enhancing biodiversity and environmental quality [10]. - Community involvement in environmental protection is evident, with local volunteer groups actively participating in beach clean-ups and conservation efforts [11].