Core Viewpoint - The article highlights the promotion and internationalization of Li Brocade, a traditional textile craft of the Li ethnic group in Hainan, China, showcasing its cultural significance and potential for global market integration through various fashion events and exhibitions [7][10][11]. Group 1: Cultural Promotion and Events - Li Brocade is being showcased at international events such as the Osaka World Expo and Paris Fashion Week, where it has gained attention for its intricate craftsmanship and unique designs [8][9]. - The collaboration between Hainan University and the Italian Marangoni Institute aims to cultivate international talent in Li Brocade, with 30 artisans selected for training [9]. - The fifth China International Consumer Products Expo (CIPPE) serves as a platform for Li Brocade to connect with consumers, enhancing its visibility and market appeal [10]. Group 2: Market Integration and Innovation - The article emphasizes the need for Li Brocade to adapt to market demands by improving production efficiency and creating a brand narrative that resonates with consumers [10]. - Designers are incorporating Li Brocade elements into modern fashion, with international designers expressing interest in its patterns and aesthetics [8][10]. - The recognition of Li Brocade as a UNESCO intangible cultural heritage has increased its global profile, leading to a rise in demand for its products [12]. Group 3: Community and Economic Impact - Local artisans and designers are actively participating in the promotion of Li Brocade, with initiatives aimed at supporting local craftsmanship and integrating it into everyday life [12][13]. - The article mentions the establishment of a small shop in Haikou that features Li Brocade products and serves as a cultural exchange platform for international artists [12]. - The Hainan provincial government is committed to promoting ethnic crafts like Li Brocade, leveraging the free trade port policies to enhance their global reach [13].