Core Insights - The 2025 Dragon Boat Festival holiday saw 119 million domestic trips, a year-on-year increase of 5.7%, with total spending reaching 42.73 billion yuan, up 5.9% [1] - The holiday highlighted a trend of diversified tourism consumption, with short-distance travel and cross-border trips gaining popularity [1] - The combination of the Dragon Boat Festival and Children's Day led to a significant increase in family-oriented travel, with family-friendly attractions dominating the market [3][4] Group 1: Travel Trends - Domestic travel during the Dragon Boat Festival was characterized by a strong preference for short-distance trips, with 64% of travelers opting for local and nearby destinations [10] - The demand for family-oriented travel products surged, with a reported 80% increase in bookings for family group tours and over 200% for family room reservations [3][4] - The popularity of water-themed experiences and traditional cultural activities, such as dragon boat racing and making zongzi, became key attractions [5][7] Group 2: Market Dynamics - Ticket bookings for major theme parks and water parks saw significant growth, with increases of 127% and 165% respectively [4][5] - The integration of non-material cultural heritage activities into tourism, such as dragon boat races and traditional craft workshops, contributed to a notable rise in destination tourism revenue [7][8] - The trend of "staycation" and local hotel bookings increased, with a 31% rise in local residents' hotel stays in Suzhou during the holiday [10] Group 3: International Travel - Short-distance international travel became a mainstream choice, with popular destinations including Japan, South Korea, and Thailand [13] - Inbound tourism also saw a significant increase, with orders for inbound travel rising nearly 90% year-on-year, particularly to major cities like Shanghai and Beijing [14] - The upcoming high school examination period is expected to drive up domestic and international flight prices, with a forecasted increase in international ticket prices post-holiday [15][16]