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“歌画东阳”非遗游(大地风华)
Ren Min Ri Bao· 2025-10-03 22:02
该如何形容这段旅程? 这里没有名山大川,当地人却能用寻常木材雕出世间最美的山水。千余年来,东阳木雕始终稳居中国四 大木雕之首。 这里没有惊天动地的传奇,却有一座大名鼎鼎的横店影视城,每天都在续写光影故事。 这里甚至没有高耸入云的摩天大楼,却藏着一座卢宅,一个村庄就是一座微缩的"紫禁城"。九进院落, 320米中轴线,壮观而低调。 放慢脚步,你会发现浙江金华东阳这座拥有109万人口的城市,几乎村村有山水相伴。"东阳本是佳山 水",自南朝沈约"打卡"称赞,到唐代刘禹锡提笔抒怀,一代代文人"流量",将这里推向"婺之望县"的 美誉。横贯县域的东阳江,曾因风光如画被称为"画溪"。江畔那座传说有仙女歌唱的"歌山",与画溪共 同构成"歌画东阳"的标识。漫步其间,旅程便有了且行且歌、且停且画的诗意。 游客在中国木雕博物馆内参观。 包康轩摄 "十一"长假,又有无数游客踏上了"歌画东阳 非遗之旅"——这是2024年底,文化和旅游部征集遴选出 的31条全国非遗特色旅游线路之一。 暮色初启,另一场狂欢才刚刚开始。横店影视城多座实景拍摄基地"越夜越妖娆"。步入景区,无数经典 影视剧中的人物与你热情互动,让人瞬间"入戏",还能拍摄一部属于 ...
非遗魅力激活旅游市场:错峰游持续升温 带动文旅消费新热潮
Yang Shi Wang· 2025-09-21 03:48
Group 1 - The tourism sector in Jiangxi Wuyuan is experiencing a surge in off-peak travel, with many visitors choosing to explore the unique charm of Huizhou culture before the holiday rush [1][7] - The Xian Gao West Lake Tang cultural tourism district is bustling with activity, featuring picturesque streets and immersive living scenes that attract large crowds [3] - A lively fish lantern parade has commenced, showcasing a 100-meter-long procession with various traditional lanterns and performances, creating a festive atmosphere [5] Group 2 - The district has introduced a series of engaging programs, including fire pot and Sichuan opera, allowing tourists to fully immerse themselves in the traditional culture of Huizhou [7] - The increase in off-peak visitors has led to a reception volume growth of approximately 45% compared to normal times, indicating a positive trend in tourism activity [7]
人员流动量累计超6.5亿人次 端午“出行热”彰显经济新活力
Group 1: Travel and Transportation Data - The total cross-regional passenger flow during the Dragon Boat Festival holiday from May 31 to June 2 reached 653 million person-times, with an average of 217 million person-times per day, representing a year-on-year increase of 2.5% [2] - Railway passenger volume was 48.03 million person-times, averaging 16.01 million per day; waterway passenger volume was 2.73 million person-times, averaging 910,000 per day; civil aviation passenger volume was 5.63 million person-times, averaging 1.88 million per day; and road passenger flow was 597 million person-times, averaging 199 million per day [2] Group 2: Tourism Trends - The combination of the Dragon Boat Festival and International Children's Day led to a surge in family-oriented travel, with increased demand for parent-child themed accommodations and attractions [3] - The "double holiday" effect has driven significant interest in family group tours and attractions such as theme parks and water parks [3] - The demand for cultural experience tours and cross-city self-driving trips has surged, with a notable increase in pre-booking behavior among users [5] Group 3: Transportation Services and Innovations - Beijing Daxing International Airport extended the last train service on the Daxing Airport Line to midnight, accommodating 1,058 passengers during the extended hours [4] - The airport has implemented various passenger service enhancements, including creative activities and cultural events to enrich the travel experience [4] - China Southern Airlines operated over 6,700 flights during the holiday, with a focus on key routes and the introduction of domestic aircraft to enhance passenger experience [5] Group 4: Popular Destinations and Activities - Short-distance travel demand was strong, with popular routes including Chongqing-Chengdu and Beijing-Tianjin [6] - The integration of traditional Dragon Boat Festival elements into entertainment activities, such as drone shows and cultural experiences, has contributed to a rise in "intangible cultural heritage tourism" [6] - Search interest related to "Dragon Boat" and "intangible cultural heritage" increased nearly 100% compared to the previous year [6]
端午节“撞上”儿童节 掀起文旅消费新热潮
Jin Rong Shi Bao· 2025-06-04 03:21
Group 1: Holiday Travel Trends - The Dragon Boat Festival saw a significant increase in domestic travel, with 119 million trips taken, representing a 5.7% year-on-year growth, and total spending reaching 42.73 billion yuan, up 5.9% [1] - The festival's activities included cultural experiences such as dragon boat racing and making zongzi, which significantly boosted tourism in various regions, particularly in Foshan, where flight bookings surged by 138% [2] - The combination of the Dragon Boat Festival and Children's Day led to a notable rise in family travel, with bookings for family rooms increasing by over 50% [3] Group 2: Travel Preferences and Modes - Short-distance travel became the mainstream choice, with self-driving and high-speed rail being the primary modes of transportation, particularly in regions like the Yangtze River Delta and Pearl River Delta [4] - The demand for car rentals increased by approximately 30% during the holiday, indicating a preference for flexible travel options [4] Group 3: International Travel Insights - The Dragon Boat Festival also saw a surge in outbound travel, with popular destinations including Japan, Hong Kong, and Thailand, all within a 3-hour flight radius [5] - There was a significant increase in demand for overseas car rentals, particularly in Japan, where bookings rose by 36% [6] - Inbound tourism orders grew by nearly 90%, with a focus on regions like Hong Kong and Thailand, supported by various cultural tourism initiatives [6]
端午假期国内出游1.19亿人次,玩水、龙舟赛、非遗受欢迎
Nan Fang Du Shi Bao· 2025-06-03 12:06
Core Insights - The 2025 Dragon Boat Festival holiday saw 119 million domestic trips, a year-on-year increase of 5.7%, with total spending reaching 42.73 billion yuan, up 5.9% [1] - The holiday highlighted a trend of diversified tourism consumption, with short-distance travel and cross-border trips gaining popularity [1] - The combination of the Dragon Boat Festival and Children's Day led to a significant increase in family-oriented travel, with family-friendly attractions dominating the market [3][4] Group 1: Travel Trends - Domestic travel during the Dragon Boat Festival was characterized by a strong preference for short-distance trips, with 64% of travelers opting for local and nearby destinations [10] - The demand for family-oriented travel products surged, with a reported 80% increase in bookings for family group tours and over 200% for family room reservations [3][4] - The popularity of water-themed experiences and traditional cultural activities, such as dragon boat racing and making zongzi, became key attractions [5][7] Group 2: Market Dynamics - Ticket bookings for major theme parks and water parks saw significant growth, with increases of 127% and 165% respectively [4][5] - The integration of non-material cultural heritage activities into tourism, such as dragon boat races and traditional craft workshops, contributed to a notable rise in destination tourism revenue [7][8] - The trend of "staycation" and local hotel bookings increased, with a 31% rise in local residents' hotel stays in Suzhou during the holiday [10] Group 3: International Travel - Short-distance international travel became a mainstream choice, with popular destinations including Japan, South Korea, and Thailand [13] - Inbound tourism also saw a significant increase, with orders for inbound travel rising nearly 90% year-on-year, particularly to major cities like Shanghai and Beijing [14] - The upcoming high school examination period is expected to drive up domestic and international flight prices, with a forecasted increase in international ticket prices post-holiday [15][16]
端午掀起“非遗旅游热”,避暑玩水、水上龙舟赛成顶流
Group 1 - The core viewpoint of the articles highlights a decline in hotel prices during the Dragon Boat Festival compared to the May Day holiday, with a shift towards domestic short trips and cultural experiences driving growth in tourism [1][2] - Popular attractions during the holiday included water parks, with nearly half of the top ten scenic spots being water-related, and traditional dragon boat races significantly boosting tourism in locations like Foshan and Miluo [1][4] - The report indicates a strong demand for family-oriented travel products, with a notable increase in bookings for family-themed hotel rooms and attractions such as theme parks and water parks [1][2] Group 2 - The report shows that around 65% of travelers engaged in local and surrounding area tourism during the Dragon Boat Festival, with hotel occupancy rates rising significantly [2] - Specific data reveals that Atlantis Sanya received nearly 50,000 visitors with an occupancy rate close to 80%, while Club Med resorts reported occupancy rates exceeding 90% [2] - The average price of domestic flights dropped by over 20% at the start of the holiday, although prices are expected to rise again shortly after the festival [2][3] Group 3 - There is a notable increase in interest in traditional cultural experiences, with dragon boat races and local delicacies becoming major attractions for tourists [5] - The popularity of unique summer activities, such as river tracing and rafting, has surged, with related product interest on travel platforms increasing by over 50% [4] - The demand for local non-heritage markets and food experiences has also grown, with a 300% increase in visits to related travel guides during the holiday [5]