各地跨年活动热闹开场，"冰雪+温泉"消费热度攀升，"湘超"冠军永州文旅增长强劲……元旦假期，湖北、湖南、江西构成的"中三省"文旅市场热气腾腾。 第一财经记者从三省文旅部门获悉，湖南累计接待游客1445.91万人次，游客总花费154.8亿元；湖北A级旅游景区共接待游客444.44万人次，A级旅游景区综 合收入15.75亿元；江西依托高铁"同城化"效应，武汉、长沙、上海等城市游客实现"2小时跨城跨年"，省内庐山、宜春、景德镇等旅游胜地人气爆棚。 湘鄂赣三大名楼联动跨年 通过5G连接，武汉的黄鹤楼、南昌的滕王阁、岳阳的岳阳楼这中国三大名楼首次实现联动跨年。2.7万名游客在滕王阁下沉浸式体验国风，完成古今对话的 跨年仪式。据美团数据，元旦假期，目的地为南昌的机票和火车票预订量同比暴涨162%，"95后"成出游主力，其中八一广场周边酒店搜索量独占鳌头，占 比高达24.4%。 黄鹤楼、滕王阁、岳阳楼首次联动跨年。 武汉江汉关大楼开启跨年主题音乐激光秀，同时融入"新年交响乐""跨年倒计时""新年钟声"等场景环节，"仪式感"拉满，圈粉全国年轻人。当地居民表示， 10年前，江汉关还只是年轻人自发聚集迎接新年的小场景；而如今，它 ...

新华社上海1月3日电（记者陈爱平）在冰场雪场许下对"老己"新一年的祝愿，在"非遗市集"上选购精美时尚的"非遗伴手礼"，在博物馆为一件件 珍贵展品惊叹，在森林公园登高、跑步迎接活力满满的新年……2026年元旦，人们以更丰富多元的文旅活动乐享假期。 2025年12月31日晚，上海徐汇滨江西岸梦中心的水岸露天冰场热闹非凡，人们欣赏冰上钢琴、冰舞表演，倒数"5、4、3、2、1！"迎接2026年的到 来。位于临港新片区的耀雪冰雪世界新增沉浸式空中演艺"奇幻雪境——星河漫雪秀"，迎来超5万人次游客。上海乐高乐园、上海欢乐谷等主题乐 园也分别增设冰场、营造人工雪景等，丰富人们消费体验。 作为冬季旅游"风向标"，冰雪游占据元旦假期"C位"。据多个旅游平台数据，假期全国客流量最大的前20条航线中，上海、广州往返哈尔滨，郑州 往返乌鲁木齐，杭州往返沈阳等"冰雪游"航线占比高达四成，部分航班早早售罄。 上海春秋旅游数据也显示，2026年元旦假期国内游产品预订人次同比增长超过50%，其中冰雪目的地贡献较大。上海春秋旅游副总经理周卫红介 绍，来自长三角、珠三角地区的冰雪运动爱好者，正逐渐成为中国北方冰雪运动及冰雪旅游的重要客流。 冰雪 ...

2026年元旦假期，国内旅游市场迎来强劲开局。 1月3日，携程发布元旦旅行报告显示，文旅消费热潮全面点燃，国内景区门票预订量同比增长超4倍， 入境游相关预订亦大幅提升，掀起了2026年度首个消费热潮。"00后"出游人群占比最高，达39%，"90 后"占比33%、80后紧随其后。他们不再满足于传统观光，而是把假期视为"悦己"的重要场景。 国内热门旅游目的地包括北京、上海、广州、深圳、杭州、成都、南京、重庆、西安、天津。其中，广 西、江苏、河南、浙江、山东等省份旅游订单实现翻倍增长。以广西为例，当地推出超400项文旅活 动，涵盖演出、非遗、赛事、市集等多种形式，带动元旦旅游订单同比增长170%。 飞猪和同程旅行发布的报告均显示，元旦三天连休叠加"请3休8"拼假潮，强力拉动出游需求，2026年元 旦旅游市场火热开局。 同程旅行平台上，元旦假期前后机票、酒店、民宿等主要产品预订呈量价齐升的局面。首个小长假供需 两旺的发展势头，也为2026年文旅消费市场繁荣增长开了一个好头。元旦假期期间，"非遗"主题旅游搜 索及预订热度环比增长85%，洛阳、西安、泉州、开封、景德镇、苏州、福州、大同、敦煌、湛江等城 市位居非遗文化目的 ...

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Core Insights - The article highlights the cultural and tourism significance of Dongyang, Zhejiang, showcasing its unique heritage and attractions, particularly focusing on the local wood carving tradition and the famous Hengdian Film City [2][3][4][5][6] Group 1: Cultural Heritage - Dongyang wood carving is recognized as one of the top four wood carving traditions in China, with a history spanning over a thousand years [3] - The Lu residence, a historical site over 500 years old, exemplifies the architectural and artistic skills of the region, featuring intricate wood carvings and traditional building techniques [4] - The local cuisine, including dishes like Lu wontons and Dongyang土鸡煲, reflects the region's culinary heritage and the warmth of its people [4] Group 2: Tourism Development - The "Song and Painting Dongyang Intangible Cultural Heritage Tour" is one of the 31 national intangible cultural heritage tourism routes selected by the Ministry of Culture and Tourism for 2024 [2] - Hengdian Film City serves as a major attraction, offering immersive experiences where visitors can interact with characters from classic films and even create their own short films [6] - The article emphasizes the poetic and picturesque nature of Dongyang, encouraging visitors to appreciate the local landscapes and cultural experiences [3][6]

Group 1 - The tourism sector in Jiangxi Wuyuan is experiencing a surge in off-peak travel, with many visitors choosing to explore the unique charm of Huizhou culture before the holiday rush [1][7] - The Xian Gao West Lake Tang cultural tourism district is bustling with activity, featuring picturesque streets and immersive living scenes that attract large crowds [3] - A lively fish lantern parade has commenced, showcasing a 100-meter-long procession with various traditional lanterns and performances, creating a festive atmosphere [5] Group 2 - The district has introduced a series of engaging programs, including fire pot and Sichuan opera, allowing tourists to fully immerse themselves in the traditional culture of Huizhou [7] - The increase in off-peak visitors has led to a reception volume growth of approximately 45% compared to normal times, indicating a positive trend in tourism activity [7]

Group 1: Travel and Transportation Data - The total cross-regional passenger flow during the Dragon Boat Festival holiday from May 31 to June 2 reached 653 million person-times, with an average of 217 million person-times per day, representing a year-on-year increase of 2.5% [2] - Railway passenger volume was 48.03 million person-times, averaging 16.01 million per day; waterway passenger volume was 2.73 million person-times, averaging 910,000 per day; civil aviation passenger volume was 5.63 million person-times, averaging 1.88 million per day; and road passenger flow was 597 million person-times, averaging 199 million per day [2] Group 2: Tourism Trends - The combination of the Dragon Boat Festival and International Children's Day led to a surge in family-oriented travel, with increased demand for parent-child themed accommodations and attractions [3] - The "double holiday" effect has driven significant interest in family group tours and attractions such as theme parks and water parks [3] - The demand for cultural experience tours and cross-city self-driving trips has surged, with a notable increase in pre-booking behavior among users [5] Group 3: Transportation Services and Innovations - Beijing Daxing International Airport extended the last train service on the Daxing Airport Line to midnight, accommodating 1,058 passengers during the extended hours [4] - The airport has implemented various passenger service enhancements, including creative activities and cultural events to enrich the travel experience [4] - China Southern Airlines operated over 6,700 flights during the holiday, with a focus on key routes and the introduction of domestic aircraft to enhance passenger experience [5] Group 4: Popular Destinations and Activities - Short-distance travel demand was strong, with popular routes including Chongqing-Chengdu and Beijing-Tianjin [6] - The integration of traditional Dragon Boat Festival elements into entertainment activities, such as drone shows and cultural experiences, has contributed to a rise in "intangible cultural heritage tourism" [6] - Search interest related to "Dragon Boat" and "intangible cultural heritage" increased nearly 100% compared to the previous year [6]

Group 1: Holiday Travel Trends - The Dragon Boat Festival saw a significant increase in domestic travel, with 119 million trips taken, representing a 5.7% year-on-year growth, and total spending reaching 42.73 billion yuan, up 5.9% [1] - The festival's activities included cultural experiences such as dragon boat racing and making zongzi, which significantly boosted tourism in various regions, particularly in Foshan, where flight bookings surged by 138% [2] - The combination of the Dragon Boat Festival and Children's Day led to a notable rise in family travel, with bookings for family rooms increasing by over 50% [3] Group 2: Travel Preferences and Modes - Short-distance travel became the mainstream choice, with self-driving and high-speed rail being the primary modes of transportation, particularly in regions like the Yangtze River Delta and Pearl River Delta [4] - The demand for car rentals increased by approximately 30% during the holiday, indicating a preference for flexible travel options [4] Group 3: International Travel Insights - The Dragon Boat Festival also saw a surge in outbound travel, with popular destinations including Japan, Hong Kong, and Thailand, all within a 3-hour flight radius [5] - There was a significant increase in demand for overseas car rentals, particularly in Japan, where bookings rose by 36% [6] - Inbound tourism orders grew by nearly 90%, with a focus on regions like Hong Kong and Thailand, supported by various cultural tourism initiatives [6]

Core Insights - The 2025 Dragon Boat Festival holiday saw 119 million domestic trips, a year-on-year increase of 5.7%, with total spending reaching 42.73 billion yuan, up 5.9% [1] - The holiday highlighted a trend of diversified tourism consumption, with short-distance travel and cross-border trips gaining popularity [1] - The combination of the Dragon Boat Festival and Children's Day led to a significant increase in family-oriented travel, with family-friendly attractions dominating the market [3][4] Group 1: Travel Trends - Domestic travel during the Dragon Boat Festival was characterized by a strong preference for short-distance trips, with 64% of travelers opting for local and nearby destinations [10] - The demand for family-oriented travel products surged, with a reported 80% increase in bookings for family group tours and over 200% for family room reservations [3][4] - The popularity of water-themed experiences and traditional cultural activities, such as dragon boat racing and making zongzi, became key attractions [5][7] Group 2: Market Dynamics - Ticket bookings for major theme parks and water parks saw significant growth, with increases of 127% and 165% respectively [4][5] - The integration of non-material cultural heritage activities into tourism, such as dragon boat races and traditional craft workshops, contributed to a notable rise in destination tourism revenue [7][8] - The trend of "staycation" and local hotel bookings increased, with a 31% rise in local residents' hotel stays in Suzhou during the holiday [10] Group 3: International Travel - Short-distance international travel became a mainstream choice, with popular destinations including Japan, South Korea, and Thailand [13] - Inbound tourism also saw a significant increase, with orders for inbound travel rising nearly 90% year-on-year, particularly to major cities like Shanghai and Beijing [14] - The upcoming high school examination period is expected to drive up domestic and international flight prices, with a forecasted increase in international ticket prices post-holiday [15][16]

Group 1 - The core viewpoint of the articles highlights a decline in hotel prices during the Dragon Boat Festival compared to the May Day holiday, with a shift towards domestic short trips and cultural experiences driving growth in tourism [1][2] - Popular attractions during the holiday included water parks, with nearly half of the top ten scenic spots being water-related, and traditional dragon boat races significantly boosting tourism in locations like Foshan and Miluo [1][4] - The report indicates a strong demand for family-oriented travel products, with a notable increase in bookings for family-themed hotel rooms and attractions such as theme parks and water parks [1][2] Group 2 - The report shows that around 65% of travelers engaged in local and surrounding area tourism during the Dragon Boat Festival, with hotel occupancy rates rising significantly [2] - Specific data reveals that Atlantis Sanya received nearly 50,000 visitors with an occupancy rate close to 80%, while Club Med resorts reported occupancy rates exceeding 90% [2] - The average price of domestic flights dropped by over 20% at the start of the holiday, although prices are expected to rise again shortly after the festival [2][3] Group 3 - There is a notable increase in interest in traditional cultural experiences, with dragon boat races and local delicacies becoming major attractions for tourists [5] - The popularity of unique summer activities, such as river tracing and rafting, has surged, with related product interest on travel platforms increasing by over 50% [4] - The demand for local non-heritage markets and food experiences has also grown, with a 300% increase in visits to related travel guides during the holiday [5]