Group 1: Travel and Transportation Data - The total cross-regional passenger flow during the Dragon Boat Festival holiday from May 31 to June 2 reached 653 million person-times, with an average of 217 million person-times per day, representing a year-on-year increase of 2.5% [2] - Railway passenger volume was 48.03 million person-times, averaging 16.01 million per day; waterway passenger volume was 2.73 million person-times, averaging 910,000 per day; civil aviation passenger volume was 5.63 million person-times, averaging 1.88 million per day; and road passenger flow was 597 million person-times, averaging 199 million per day [2] Group 2: Tourism Trends - The combination of the Dragon Boat Festival and International Children's Day led to a surge in family-oriented travel, with increased demand for parent-child themed accommodations and attractions [3] - The "double holiday" effect has driven significant interest in family group tours and attractions such as theme parks and water parks [3] - The demand for cultural experience tours and cross-city self-driving trips has surged, with a notable increase in pre-booking behavior among users [5] Group 3: Transportation Services and Innovations - Beijing Daxing International Airport extended the last train service on the Daxing Airport Line to midnight, accommodating 1,058 passengers during the extended hours [4] - The airport has implemented various passenger service enhancements, including creative activities and cultural events to enrich the travel experience [4] - China Southern Airlines operated over 6,700 flights during the holiday, with a focus on key routes and the introduction of domestic aircraft to enhance passenger experience [5] Group 4: Popular Destinations and Activities - Short-distance travel demand was strong, with popular routes including Chongqing-Chengdu and Beijing-Tianjin [6] - The integration of traditional Dragon Boat Festival elements into entertainment activities, such as drone shows and cultural experiences, has contributed to a rise in "intangible cultural heritage tourism" [6] - Search interest related to "Dragon Boat" and "intangible cultural heritage" increased nearly 100% compared to the previous year [6]

Group 1: Holiday Travel Trends - The Dragon Boat Festival saw a significant increase in domestic travel, with 119 million trips taken, representing a 5.7% year-on-year growth, and total spending reaching 42.73 billion yuan, up 5.9% [1] - The festival's activities included cultural experiences such as dragon boat racing and making zongzi, which significantly boosted tourism in various regions, particularly in Foshan, where flight bookings surged by 138% [2] - The combination of the Dragon Boat Festival and Children's Day led to a notable rise in family travel, with bookings for family rooms increasing by over 50% [3] Group 2: Travel Preferences and Modes - Short-distance travel became the mainstream choice, with self-driving and high-speed rail being the primary modes of transportation, particularly in regions like the Yangtze River Delta and Pearl River Delta [4] - The demand for car rentals increased by approximately 30% during the holiday, indicating a preference for flexible travel options [4] Group 3: International Travel Insights - The Dragon Boat Festival also saw a surge in outbound travel, with popular destinations including Japan, Hong Kong, and Thailand, all within a 3-hour flight radius [5] - There was a significant increase in demand for overseas car rentals, particularly in Japan, where bookings rose by 36% [6] - Inbound tourism orders grew by nearly 90%, with a focus on regions like Hong Kong and Thailand, supported by various cultural tourism initiatives [6]

Core Insights - The 2025 Dragon Boat Festival holiday saw 119 million domestic trips, a year-on-year increase of 5.7%, with total spending reaching 42.73 billion yuan, up 5.9% [1] - The holiday highlighted a trend of diversified tourism consumption, with short-distance travel and cross-border trips gaining popularity [1] - The combination of the Dragon Boat Festival and Children's Day led to a significant increase in family-oriented travel, with family-friendly attractions dominating the market [3][4] Group 1: Travel Trends - Domestic travel during the Dragon Boat Festival was characterized by a strong preference for short-distance trips, with 64% of travelers opting for local and nearby destinations [10] - The demand for family-oriented travel products surged, with a reported 80% increase in bookings for family group tours and over 200% for family room reservations [3][4] - The popularity of water-themed experiences and traditional cultural activities, such as dragon boat racing and making zongzi, became key attractions [5][7] Group 2: Market Dynamics - Ticket bookings for major theme parks and water parks saw significant growth, with increases of 127% and 165% respectively [4][5] - The integration of non-material cultural heritage activities into tourism, such as dragon boat races and traditional craft workshops, contributed to a notable rise in destination tourism revenue [7][8] - The trend of "staycation" and local hotel bookings increased, with a 31% rise in local residents' hotel stays in Suzhou during the holiday [10] Group 3: International Travel - Short-distance international travel became a mainstream choice, with popular destinations including Japan, South Korea, and Thailand [13] - Inbound tourism also saw a significant increase, with orders for inbound travel rising nearly 90% year-on-year, particularly to major cities like Shanghai and Beijing [14] - The upcoming high school examination period is expected to drive up domestic and international flight prices, with a forecasted increase in international ticket prices post-holiday [15][16]