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价格暴跌到1元/斤,阳光玫瑰变「阳光没贵」?
36氪· 2025-08-26 12:19
Core Viewpoint - The article discusses the significant decline in the price and market position of the "Sunshine Rose" grape, once considered a premium fruit, now being sold at very low prices due to oversupply and quality issues [4][6][24]. Summary by Sections Market Conditions - The price of Sunshine Rose grapes has dropped dramatically, with farmers selling them for as low as 1-3 yuan per pound, compared to 5-7 yuan last year [4][6]. - In various markets, wholesale prices range from 3 to 20 yuan per pound, indicating a significant decrease from previous years [9][12]. Production and Supply - The planting area for Sunshine Rose grapes has exceeded 1.5 million acres, accounting for over 40% of the total fresh grape production in China [17][24]. - The rapid increase in planting has led to oversupply, causing prices to fall sharply [24]. Quality Issues - There is a notable disparity in the quality of Sunshine Rose grapes, with many lower-quality fruits flooding the market, leading to a decline in consumer confidence [20][21]. - The lack of standardized cultivation practices has resulted in inconsistent quality, affecting the overall market perception of the fruit [20][21]. Consumer Behavior - Consumer purchasing power for Sunshine Rose grapes has decreased, with many opting for lower-priced alternatives due to quality concerns [23][27]. - The article highlights that despite the price drop, Sunshine Rose remains one of the most popular grape varieties in the market [26]. Future Outlook - Industry experts predict that the low price trend may continue in the short term, with potential for a rebound depending on production cuts and ongoing consumer demand [28][29]. - There is a belief that high-quality fruits from specific regions may see structural price increases despite the overall market decline [29].