Core Insights - The article emphasizes the importance of high-quality natural water sources as a core asset for bottled water brands, highlighting the shift in focus from taste to sourcing [1] Industry Overview - Domestic bottled water companies are increasingly seeking premium water sources in remote areas, such as the Changbai Mountain region, to enhance their brand narratives and product quality [1] - The article describes a specific water extraction point in Changbai Mountain, which requires a 20-minute walk through the forest to access, indicating the lengths companies will go to secure high-quality sources [1] Sustainability Considerations - Experts suggest that the development of natural water sources in areas like Changbai Mountain must be approached with caution, balancing commercial interests with sustainable practices [1] - The natural water sources in Changbai Mountain are seen as critical not only for entering the high-end market but also for addressing sustainability challenges within the industry [1]