Core Viewpoint - The water buffalo milk market is emerging as a niche segment in the dairy industry, but many products do not contain 100% water buffalo milk, raising concerns about transparency and consumer rights [1][6][8]. Pricing and Market Dynamics - Water buffalo milk is generally priced higher than regular cow's milk, with prices for a 125ml×9 pack reaching 45.9 yuan compared to 24.9 yuan for a similar cow's milk pack [2][6]. - Online platforms show that water buffalo milk can be several times more expensive than regular milk, with some brands selling at approximately 5 yuan per 160ml bottle [2][6]. Product Composition and Labeling Issues - None of the 20 randomly selected products labeled as "water buffalo milk" contained 100% water buffalo milk, and many did not disclose the proportion of water buffalo milk used [1][5]. - Manufacturers often use vague language regarding the composition of their products, leading to potential consumer confusion [3][6]. Nutritional Value - Water buffalo milk is reported to have higher nutritional value, with protein content ranging from 4.5 to 5.5 g/100ml, compared to 3.0–3.5 g/100ml for regular cow's milk [7]. - It also contains 1.5 times the calcium and approximately twice the fat content of regular cow's milk, making it suitable for specific consumer groups such as children and pregnant women [7][8]. Regulatory and Consumer Rights Concerns - Experts emphasize the need for clear labeling of water buffalo milk products to protect consumer rights and prevent misleading marketing practices [6][8]. - Current regulations may not adequately enforce transparency in ingredient proportions, allowing companies to mislead consumers about the actual content of their products [8].