Core Viewpoint - Xiaomi is focusing on managing consumer expectations regarding the pricing and features of its upcoming YU7 model, indicating a strategic approach to market positioning and consumer engagement [2][4]. Sales Performance - Xiaomi's 618 sales event achieved a record-breaking total payment amount of 35.5 billion yuan, surpassing previous sales records [2]. - The cumulative sales amount reached 34.3 billion yuan just before the event, indicating strong pre-event consumer interest [2]. Product Launch and Features - The YU7 model is expected to have a comprehensive upgrade in configuration, with its standard version's performance comparable to the SU7 Pro, although it will be priced higher [4]. - The YU7 has shown a high user retention rate, with 60% of users being first-time registrants, indicating a successful penetration into new customer segments [3]. Market Position and Competition - Xiaomi's SU7 series has seen significant success, with over 250,000 units delivered and a monthly delivery rate exceeding 28,000 units as of May [4]. - The company aims to compete with established brands like Midea and Haier in the home appliance sector, with aspirations to be on par by 2030 [2]. Production and Delivery Challenges - Despite the high demand for the SU7 series, the delivery cycle remains a concern, currently estimated at 38-42 weeks [4]. - Xiaomi is expanding its production capacity with the introduction of 700 precision robots, although short-term improvements in delivery times are not anticipated [4]. Product Ecosystem - Xiaomi's tablet lineup, including the Pad 7 Ultra and Pad 7S Pro, is positioned to compete directly with Apple's iPad, achieving top sales in specific price segments during the 618 event [5][6]. - The company has seen significant growth in its smart home appliance sector, with a year-on-year increase of 113.8% in sales, particularly in air conditioners, refrigerators, and washing machines [6].