Core Viewpoint - The article discusses the issue of car resale prices in Japan, particularly focusing on the Suzuki "Jimny Nomad" and Toyota's popular models, highlighting the phenomenon of new cars being resold at significantly higher prices than their original retail prices due to supply shortages and high demand [2][4][10]. Group 1: Pricing and Resale Market - The Suzuki "Jimny Nomad" is priced between 2.651 million to 2.75 million yen (approximately 118,300 to 122,700 RMB), with its average resale price soaring to 4.69 million yen (about 209,300 RMB), reaching 1.7 times its original price shortly after launch [4]. - As of November 2025, the resale price of the "Jimny Nomad" remains high at 3.96 million yen (around 176,700 RMB), which is still over 1.5 times the new car price, indicating a persistent demand despite an increase in new car supply [4][5]. - The Toyota "Land Cruiser 250," launched in April 2024, has also seen its resale prices exceed new car prices, with average resale prices reaching 7.42 million yen (approximately 331,100 RMB) by November 2025, significantly higher than its original price range of 5.2 million to 7.35 million yen (about 232,100 to 328,000 RMB) [7][10]. Group 2: Market Dynamics and Consumer Behavior - The phenomenon of high resale prices is attributed to a growing number of consumers purchasing vehicles with the intent to resell, creating an unhealthy market structure where new buyers are forced to pay above the retail price [7][10]. - The article notes that the resale market is not limited to the "Jimny Nomad," as other models like the Toyota "Alphard" have also experienced similar trends, with initial resale prices significantly higher than their launch prices before gradually decreasing [8][10]. - Suzuki's management acknowledges the unhealthy state of the market, comparing it to the trading of collectible items, indicating a need for industry-wide strategies to address the resale issue and stabilize prices [7][10]. Group 3: Industry Responses - In response to the resale market challenges, Suzuki has implemented measures such as limiting orders to one vehicle per household and requiring customers to sign agreements regarding vehicle ownership duration [10]. - However, efforts to combat resale practices face challenges, including potential legal issues related to antitrust laws, as seen with Toyota's sales conditions for the "Alphard" [10]. - The article emphasizes the necessity for the automotive industry to establish appropriate pricing strategies and comprehensive measures to mitigate the resale market's impact on consumer access and brand value [10].