Core Viewpoint - The 2025 Qilu Autumn Auto Show will take place from September 4 to 8 at the Shandong International Exhibition Center, featuring a star-studded lineup of automotive brands and various consumer-friendly activities aimed at enhancing the purchasing experience [1][3]. Consumer Experience - The auto show emphasizes consumer experience with unique activities designed to engage attendees, including a "sheep shearing" strategy to maximize benefits for consumers [3][10]. - Exclusive gifts and interactive experiences will be available at various brand booths, such as a "lifetime warranty" offer from SAIC Volkswagen for SUV purchases [10]. - A "mass car purchase" event will be held, collaborating with multiple automotive brands to provide significant discounts, complemented by live streaming on Douyin for real-time updates on offers [10][12]. Brand Participation - Major automotive brands will showcase their latest models, with BYD presenting its entire lineup across a 3,000 square meter booth, highlighting its advancements in electric vehicle technology [15][19]. - Other brands like Chery, Great Wall, and SAIC Volkswagen will also have substantial exhibition spaces, demonstrating their commitment to innovation and consumer engagement [19][24]. Market Trends - The market for new energy vehicles (NEVs) is experiencing significant growth, with NEV sales accounting for 45% of total new car sales in the first seven months of the year, reflecting a year-on-year increase of 39.2% in production and 38.5% in sales [21][22]. - The presence of leading NEV brands such as Tesla and BYD at the auto show underscores the industry's shift towards electric mobility [22]. Policy Support - The auto show benefits from multiple policy supports, including a recent financial policy that integrates automobile consumption into national fiscal subsidy programs, aimed at reducing credit costs for consumers [25][28]. - The combination of local and national incentives, including tax exemptions for NEVs, creates a favorable purchasing environment for consumers during the event [25][28].