Core Viewpoint - The automotive live streaming industry has evolved into a tool for guiding user inquiries rather than a direct sales channel, especially as offline car viewing restrictions have eased [4][20]. Group 1: Performance and Challenges of Automotive Streamers - Automotive streamers face high performance expectations with heavy workloads, often leading to burnout and dissatisfaction due to low compensation relative to their efforts [6][8]. - Streamers like Xiaolin and Wanna illustrate the disparity in workload and compensation, with Xiaolin earning a base salary of 3,000 yuan and Wanna earning 7,000 to 8,000 yuan monthly, despite their efforts [6][8]. - The performance metrics for streamers are heavily influenced by external factors such as brand reputation and market conditions, making it difficult for many to succeed [4][10]. Group 2: Cost of Customer Acquisition - The term "leads" refers to user information collected during live streams, which streamers use various tactics to encourage users to provide [11]. - Compared to paid advertising, using giveaways during live streams significantly reduces customer acquisition costs, with many teams achieving lead costs below 30 yuan [11][12]. - A case study showed that a dealership achieved an average lead cost of less than 26 yuan, demonstrating the efficiency of live streaming compared to traditional sales channels [12]. Group 3: Limitations of Live Streaming as a Sales Channel - Despite high viewer engagement, the conversion rates for live streaming sales remain low, with a notable example showing only 1,773 orders from over 1.4 million views during a promotional event [18]. - The current model positions automotive streamers as facilitators of initial customer interest rather than direct sales agents, highlighting the need for improved conversion strategies [18][20]. - The industry faces a fundamental challenge in bridging the gap between initial interest generated through live streams and actual sales, necessitating better integration of online and offline sales processes [20][21]. Group 4: Future Outlook and Industry Evolution - The automotive live streaming sector is undergoing a transformation, with a focus on creating a more sustainable and effective sales ecosystem that balances immediate engagement with long-term customer relationships [20][21]. - As the industry matures, there is potential for live streaming to become a vital part of the automotive sales process, serving as an active entry point for consumers in their purchasing journey [21].