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我们扒了扒车企“破万订单”的黑产链:5块钱就能买一个“热情用户”
3 6 Ke· 2025-10-31 02:25
Core Viewpoint - The article highlights the issue of false order data in the automotive industry, particularly among electric vehicle manufacturers, which misleads consumers and undermines market integrity [4][20]. Group 1: Consumer Experience - A consumer named Wang Wei experienced significant issues with her newly purchased electric SUV, including frequent software malfunctions and a discrepancy in claimed versus actual vehicle range [2][3]. - Wang Wei discovered that many online reviews and testimonials were fabricated, with a large portion of user accounts in car owner groups being fake [3][4]. Group 2: Industry Practices - The automotive industry is facing a trend of inflated order numbers, where companies exaggerate their sales figures to create a false sense of demand and market success [4][5]. - Marketing strategies have devolved into a competition of who can claim the highest order numbers, regardless of actual sales performance [4][5]. Group 3: Consequences of False Orders - The creation of false orders leads to significant financial waste, with estimates suggesting that generating a false order figure of 30,000 could cost a company over 1 million yuan [12]. - Misleading order data can result in poor production decisions, leading to overproduction and subsequent inventory issues, which may force companies to lower prices and erode profit margins [13][14]. Group 4: Broader Industry Impact - The prevalence of false order data damages the reputation of honest companies, creating an uneven playing field where those engaging in deceptive practices gain an unfair advantage [15][16]. - The issue of false orders poses a significant risk for Chinese electric vehicle manufacturers looking to expand into international markets, particularly in regions with strict ESG regulations [16][19]. Group 5: Solutions and Recommendations - The article suggests that the automotive industry needs to establish unified standards for order data reporting, implement strict regulatory measures, and improve transparency to combat the issue of false orders [20][21]. - It emphasizes the importance of building consumer trust through genuine product quality and service rather than relying on inflated marketing claims [25][26].