汽车销量造假
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零公里二手车泛滥,背后竟是假繁荣!
Jin Tou Wang· 2025-10-27 09:25
Core Insights - The phenomenon of "zero-kilometer used cars" is prevalent in the automotive industry, with 12.7% of the 19.61 million used cars traded in 2024 falling into this category, particularly dominated by new energy vehicles [1][2] - "Zero-kilometer used cars" are defined as vehicles that have not been used by individuals but are classified as used due to registration, including "resource cars," "volume cars," and "return cars" [2] - The practice of selling zero-kilometer used cars is driven by manufacturers and dealers to inflate sales figures, deceive consumers, and exploit subsidies [3][4] Industry Dynamics - The automotive market is experiencing intense competition, leading manufacturers to create a facade of high sales by selling zero-kilometer used cars at prices close to new cars [3] - The inventory warning index for car dealers reached 54.5% in September, indicating that many dealers are struggling to meet sales targets, with over 70% failing to achieve their goals [4] - The practice of using zero-kilometer used cars to claim subsidies and export tax refunds is widespread, with 80% of the 440,000 used cars exported last year being zero-kilometer vehicles [5] Consumer Implications - Consumers purchasing zero-kilometer used cars may face risks such as loss of warranty and lower resale value, despite the initial appearance of buying a new vehicle [6] - The current market dynamics threaten the integrity of the automotive pricing system and the used car market, necessitating regulatory intervention and industry self-reflection to restore healthy development [6]