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申活观察|人潮涌动成常态,豫园为何常来常新?
Xin Lang Cai Jing· 2025-05-03 08:16
Core Insights - The article highlights the vibrant consumer experience at Shanghai's Yuyuan Garden during the May holiday, showcasing a blend of traditional culture and modern trends that attract both locals and tourists [1][3]. Group 1: Visitor Statistics and Trends - During the first day of the May Day holiday, Yuyuan Garden welcomed a total of 210,000 visitors, representing a year-on-year increase of 1.5% [3]. - The garden has established itself as a year-round destination with seasonal events that enhance its appeal, such as the "Spring Flower Festival" and "Summer Garden Party" [3]. Group 2: Culinary Innovations - The "Spring Jian Yulan Pastry," inspired by Shanghai's city flower, has become a popular delicacy at the renowned restaurant Green Wave Pavilion, with daily sales exceeding 200 portions [5]. - The Nanxiang Steamed Bun Restaurant has launched a cross-industry collaboration with a cosmetics brand, offering a unique package that includes traditional dumplings and custom products, leading to sales of over 30 sets per day during peak times [5]. Group 3: Jewelry Industry Development - Yuyuan Garden is positioned as a core area for the "Shanghai International Jewelry Fashion Zone," featuring 232 jewelry stores, including flagship stores of well-known brands [7]. - The local government aims to achieve annual sales exceeding 100 billion yuan in the jewelry sector, promoting a new industry landscape that integrates traditional and modern design elements [8]. Group 4: Cultural and Consumer Experience - The garden has created immersive cultural experiences that attract international tourists, particularly during events like the "Spring Flower Festival," where traditional architecture meets modern commercial facilities [8][10]. - The integration of cultural elements into the shopping experience is seen as a way to transform traditional commercial areas, making culture a central part of consumer engagement [10].